At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying marketplace of ad opportunities for brands and corporate partners.Sports digital media, the consensus said, is in full bloom, a state of affairs that makes multi-screen, multiplatform campaigns more important than ever.John Kosner, ESPN's exec VP-print and digital media, told the audience that 70% of ESPN's digital ad inventory is sold in conjunction with ads appearing in another format like TV or magazine, and it is getting closer and closer to delivering a multi-channel ad experience that reaches its registered users on all of their devices. "You'll see a lot more of that from us in the next year," Mr. Kosner said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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Penguin Life will publish a "timely and important" book about mental health in sport by Gary Bloom titled Head in the Game. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 22:31:22 UTC ]
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Bernardine Evaristo’s Booker winning Girl, Woman, Other (Hamish Hamilton) is being adapted for the screen by “The Constant Gardener” creators Potboiler Television. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 14:33:01 UTC ]
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AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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London Book & Screen Week, the consumer-facing arm of the London Book Fair, has been cancelled in the wake of the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 12:41:54 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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The Telegraph Sports Book Awards has announced a new prize for children’s titles and made the National Literacy Trust its charity partner for 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:25:53 UTC ]
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Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive
[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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"Fence: Striking Distance," Sarah Rees Brennan's YA novel adapted from the "Fence" comics, will go into the characters' "how" and "why," she says. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-02-03 16:00:05 UTC ]
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Sports media will rush to embrace gambling in 2020. With sports book operators hungering for new customers in a growing Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-26 16:15:53 UTC ]
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Tyson Fury and Ben Stokes have been longlisted for Autobiography of the Year at the Telegraph Sports Book Awards 2020. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 23:09:52 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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With a massive online following, Lucy Wyndham-Read could be on the verge of publishing success with her book based on a seven-minute workout. Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 13:21:47 UTC ]
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Duncan Hamilton has become the first person to win the William Hill Sports Book of the Year three times after he scooped the 2019 prize for The Great Romantic (Hodder & Stoughton). Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 18:37:26 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week
[ Media Week | 2019-11-20 11:19:56 UTC ]
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Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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