Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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PW Close-Up: Three Questions for Robin Stevenson

In 'Queer History A to Z: 100 Years of LGBTQ+ Activism' (Kids Can Press, May 2024), Robin Stevenson explores the people, events, and circumstances that helped shape the rich history of LGBTQ+ activism in North America. Stevenson, a Stonewall Book Award recipient, spoke to PW about making queer... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pw close- #lgbtq+ activism #helped shape #rich history #young readers #lgbtq+ literature #book award


PW Close-Up: Kids Can Press at 50

This year, Kids Can Press marks its 50th anniversary. That’s 50 years of publishing inspiring children’s books that help to spark a lifetime love of reading. PW chatted with Kids Can Editorial Development Director Yasemin Uçar; Senior Editor Patricia Ocampo; and Editors Katie Scott and Kathleen... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit


Vice Media Group’s Cory Haik says company’s publishing business is ‘very close to profitability’

During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday

[ Digiday | 2023-09-20 04:01:00 UTC ]
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Reclaiming Play: Close-Up on SparkPool

Igloo Books, renowned for its mass-market children’s books, is turning another page with the launch of SparkPool, an imprint for adult readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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Irresistible Books: Close-Up on Usborne Publishing

For 50 years, Usborne Publishing has created books that are bold, innovative, and highly appealing to young readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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When Writing a Novel Bridges a Gap Between Mother and Daughter

I was deep in the throes of a slow-moving depression, feeling frustrated with a job I had held for seven years, and reeling from the disappointment of a first novel that debuted without the critical and commercial acclaim I was afraid to admit I desired. So I called my mother. “I think I need a […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-09 09:10:27 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Bidding for Simon & Schuster Draws to a Close

The move to acquire the publisher, one of the five largest in the country, comes after the government blocked a deal last year on antitrust concerns. Continue reading at The New York Times

[ The New York Times | 2023-08-03 02:05:15 UTC ]
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An Essential Tool: Close-Up on APA Style

For students embarking on their college journeys this fall, there’s no tool more essential than an APA style guide. Now in their seventh editions, the Publication Manual of the American Psychological Association and Concise Guide to APA Style remain invaluable resources for those tasked with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-02 04:00:00 UTC ]
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Longest-running southern California newspaper closes after 168 years

Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian

[ The Guardian | 2023-07-24 12:36:36 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Sharing Their Stories: Close-Up on 'Journeying in China'

A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Brandtech Group finally closes its acquisition of Jellyfish as French investor Fimalac comes along for the ride

After 10 months of courtship, marketing tech holding company The Brandtech Group wrapped its acquisition of Jellyfish, a digital media and marketing group with global reach that Brandtech didn’t have. Continue reading at Digiday

[ Digiday | 2023-06-01 12:01:00 UTC ]
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U.S. Book Show 2023: Matthew Gray Gubler Closes Out Children’s Day

The third day of the U.S. Book Show was capped off on an entertaining note with a keynote given by Matthew Gray Gubler; the actor-turned-children’s book author-illustrator, who is known for his role as Dr. Spencer Reid on 'Criminal Minds,' made a segue into the literary world with the 2019... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Student chefs cook thousands of meals for Montreal's Native Friendship Centre

Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC

[ CBC | 2023-05-21 07:37:00 UTC ]
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West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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Crafting the Extraordinary: Close-Up on Insight Editions

The #1 pop culture publisher in the world gets a new look and lays out ambitions plans for the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-10 04:00:00 UTC ]
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Vice Media close to deal for sale out of bankruptcy

Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian

[ The Guardian | 2023-05-05 16:21:38 UTC ]
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