Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
News tagged with: #native advertising #partner content

Other Publishing stories related to: 'Mobile Referendum: How Native Advertising Can Close the New Attention Gap'


Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Closed Libraries and Fading Light: On Life in Kyiv, August 2022

I borrowed William Faulkner’s book Light in August from the university library three days before the first strikes on Kyiv in February. My electronic reader card shows the date. There were no people in the reading room; everyone was at home updating the news and packing their bags. The librarian... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-30 08:59:00 UTC ]
More news stories like this | News stories tagged with: #closed libraries #fading light #reading room #libraries


A Culinary Journey: Close-Up on Hardie Grant and Quadrille Cookbooks

PW caught up with the team at Hardie Grant and Quadrille to talk about their current and upcoming cooking titles; why readers love cooking with physical books; and about how quality recipe books promise readers new knowledge, culinary adventure, and escape to places and cultures beyond their... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hardie grant #pw caught #physical books #culinary adventure


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


With Hearing Set, Court Urged to Dismiss Closely Watched Virginia Obscenity Lawsuits

A Virginia state judge has set an August 30 hearing for two lawsuits that seek to ban two popular books from bookshelves across the state, alleging they are “obscene” under an obscure state obscenity law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearing set #popular books


Attention book lovers: your dream job is hiring again.

Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
More news stories like this | News stories tagged with: #dream job #barefoot bookseller #greatest job #literary world #accepting applications #desert island #bookstore


Native American superhero comics leap stereotypes in a single bound

A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
More news stories like this | News stories tagged with: #single bound #native artists #comic book #bookstore


One of the country’s oldest Black-owned bookstores is closing.

Los Angeles’ Eso Won Books has announced that they will be shutting their doors at the end of the year. Since the 1980s, this independent bookstore has dedicated itself to celebrating the voices of Black writers. They are known for their large selection of books on every subject relating to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-06-14 15:53:11 UTC ]
More news stories like this | News stories tagged with: #black writers #large selection #black history #independent bookstore


Eso Won Books Writes Its Closing Chapter

Eso Won Books, part of the Los Angeles book scene for more than 33 years and one of the country's most prominent Black bookstores, will close by the end of 2022, co-owner James Fugate confirmed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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In England, Costa Book Awards Is Closing After 50 Years

Taking many in the British publishing community by surprise, Costa Book Awards is discontinuing its long-running program. The post In England, Costa Book Awards Is Closing After 50 Years appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-10 19:12:26 UTC ]
More news stories like this | News stories tagged with: #british publishing #costa book


Amazon to close Kindle bookstore in China, halt device sale

Amazon said Thursday it will shut down its digital Kindle bookstores in China and stop selling the device to retailers in the country Continue reading at ABC News

[ ABC News | 2022-06-02 17:45:04 UTC ]
More news stories like this | News stories tagged with: #stop selling #kindle


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising


Surprising and Inspiring Readers: Close-up on Union Square & Co.

Since launching in January of this year, Union Square & Co. has established itself as a publisher of broad-ranging, unique, and enriching titles across multiple categories and genres. Whether it’s publishing fresh and authentic voices in fantasy, cookbooks, or anything in between, Union... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #union square


Wowing Young Readers: Close-up on Union Square Kids

It’s full steam ahead for Union Square Kids. The publisher’s dynamic line of children’s, middle grade, and YA titles includes well-established authors and illustrators and new voices alike. Editorial director Tracey Keevan shares the vision behind Union Square Kids, its publishing aspirations,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #middle grade


In these disappointing essays, David Mamet can’t close the deal

The playwright's flashes of insight are overshadowed by an overall lack of effort. Continue reading at The Washington Post

[ The Washington Post | 2022-05-06 12:00:01 UTC ]
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Celebrating 20 Years: Close-up on Quirk Books

As it celebrates 20 year of championing unconventional, entertaining, and high-concept titles that ignite readers’ imaginations, the team at Quirk Books talked with PW about the company's first two decades, what’s in store for the future, and what makes the Quirk brand tick. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #quirk books


Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
More news stories like this | News stories tagged with: #national library #cookbook


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


Oldest Children’s Bookstore in Boston Area to Close

On April 30, the Children’s Book Shop in Brookline Village, Mass., will close its doors after 45 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #oldest children #boston area #book shop #brookline village #children’s book #bookstore


Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with: #tv shows #release date #mobile phone #mobile phones #global head #sheer number #prime subscribers #makes sense #kindle