Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent more on ads on phones and tablets compared to 2013, allowing the larger digital category to account for 30 percent of the advertising marketplace, per the research company. And it said the general ad market will increase 5.3 percent year over year in 2014 to $180 billion, thanks to jumps in mobile and TV advertising. Such growth marks the first time since 2004 that the U.S. advertising landscape has lifted by more than 5 percent, according to eMarketer. Credit Facebook, Google and Twitter for racing ahead of the curve here, as all three digital powerhouses have made mobile their key drives—albeit at respectively different speeds—in the last couple of years. Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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The mobile library service run by Pembrokeshire County Council, used by about 1% of the... Continue reading at The Bookseller
[ The Bookseller | 2013-12-06 00:00:00 UTC ]
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Double festive edition on sale on Wednesday will cost £3.20 – a 14% increase on last yearRadio Times is bringing back Santa Claus for its Christmas cover for the first time since 2009, when he was banished as a "symbol of indulgence", although readers will have to stomach a 14% cover price... Continue reading at The Guardian
[ The Guardian | 2013-12-06 00:00:00 UTC ]
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The Truth About the Harry Quebert Affair, which topped book charts across Europe, set for English publication in 2014A literary thriller that has sold almost a million copies in France and has knocked Dan Brown's Inferno off the top of bestseller lists across Europe this summer, will be... Continue reading at The Guardian
[ The Guardian | 2013-12-06 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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Cost of rail travel for more than 100 managers has also risen since relocation to MediaCity in Salford QuaysThe suspicion that British Airways and Virgin Trains would be among the beneficiaries of the BBC's move to Salford appears to be born out by figures on travel costs published this week.In... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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Newsweek's return to print is the latest development in an odd timeline for the once-storied magazine. It's changed ownership four times, employed four CEOs and had three editors-in-chief since 2010. It's awkward liaise with the Daily Beast and swings between layoffs and hiring flurries add to... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-05 00:00:00 UTC ]
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Newsweek's new owners think they can succeed at something its previous owners failed at: printing a weekly magazine in the United States. IBT Media, the obscure media company that bought Newsweek in August, said Tuesday that it intends to rev ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-04 00:00:00 UTC ]
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Jonah Peretti, BuzzFeed Photo: Jeremy Goldberg A few years back, Peretti produced something that went viral. He challenged himself to do it again. And he did. Then, nobody thought you could engineer viral, but Peretti saw the power of social publishing clearer than anybody else. “I’ve... Continue reading at AdWeek
[ AdWeek | 2013-12-03 00:00:00 UTC ]
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E-books by Sainsbury’s is asking customers to vote for their ‘E-book of the Year... Continue reading at The Bookseller
[ The Bookseller | 2013-12-03 00:00:00 UTC ]
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Forty-eight years after it was first published, Stoner (Vintage Classics) by the late US author... Continue reading at The Bookseller
[ The Bookseller | 2013-12-02 00:00:00 UTC ]
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On November 14, Judge Denny Chin dismissed the long-running Authors Guild suit against Google, ruling that the digitization of books for Google Book Search is fair use. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
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Credit card security firm Jumio has looked into how we're all using our smartphones and tablets to shop.Jumio, a young firm backed by Facebook billionaire Eduardo Saverin, has just published research on how consumers are using their mobile devices to pay for things. Among the data are two key... Continue reading at Fast Company
[ Fast Company | 2013-11-27 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Survey finds that 62% of 16 to 24-year-olds prefer traditional books over their digital equivalentsSixteen to 24-year-olds are known as the super-connected generation, obsessed with snapping selfies or downloading the latest mobile apps, so it comes as a surprise to learn that 62% prefer print... Continue reading at The Guardian
[ The Guardian | 2013-11-25 00:00:00 UTC ]
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From new voices like NoViolet Bulawayo to rediscovered old voices like James Salter, from Dave Eggers's satire to David Thomson's history of film, writers, Observer critics and others pick their favourite reads of 2013. And they tell us what they hope to find under the tree …Curtis... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Pitchfork, the web's most established voice in music criticism, offers an exclusive look inside its new print magazine--and explains why it'll be the one to (finally) get print right.When Pitchfork launched in 1996, Internet music criticism (or Internet anything) was virtually non-existent, and... Continue reading at Fast Company
[ Fast Company | 2013-11-21 00:00:00 UTC ]
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The Burmese Ministry of Information announced that a new translation of Orwell’s 1934 novel, Burmese Days, won the National Literary Award’s informative literature award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-11-21 00:00:00 UTC ]
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Mobile devices are increasingly being used for social reading and recommendation sites, the... Continue reading at The Bookseller
[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
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