Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and selling tools. Nexage works with publishers such as The Weather Channel, the NFL and Reuters. In a statement, Millennial cited scale, programmatic-based buying and better data as key reasons for the Nexage acquisition. The Baltimore-based company will pay $22.5 million in cash and roughly $85 million in stock for Nexage. The deal signals the challenges that smaller mobile ad networks face in scaling and roping in new advertisers, especially with big brands that are driving Facebook and Twitter’s revenue from mobile devices. Other major mobile acquisitions over the past year include Twitter’s acquisition of MoPub and Yahoo’s acquisition of Flurry in July. In 2013, Millennial Media bought mobile ad network Jumptap to similarly build out real-time and cross-screen targeting capabilities on its platform. At $209 million, that deal was significantly bigger than the Nexage acquisition. "Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange and maximize the yield for our publishers," said Michael Barrett, Millennial Media’s president and CEO, in a statement. Continue reading at 'AdWeek'
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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This story first appears on FOLIO: sister site, minonline. Business-to-business media were in the forefront on March 16 as American Business Media presented its 58th annual Jesse H. Neal Awards at a New York luncheon. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-19 00:00:00 UTC ]
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Raffaele Sollecito, the Italian student who was dating Ms. Knox when they were both charged with murder in 2007, will write his own memoir, for an imprint of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2012-03-16 00:00:00 UTC ]
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Immediate Media has promoted Andy Healy to the position of publishing director, it was announced today (12 March). Continue reading at Media Week
[ Media Week | 2012-03-12 00:00:00 UTC ]
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'Freedom' author Jonathan Franzen, who has previously disparaged Facebook and ebooks, says Twitter 'stands for everything I oppose' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-07 00:00:00 UTC ]
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Some new research sheds light on how social media is currently being used to share news articles from traditional publishers. Newswhip has looked at the number of news stories during January 2012 that received more than 100 mentions on Twitter and Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-07 00:00:00 UTC ]
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As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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The new study by Book Industry Study Group says ebook consumers are buying more books – both print and electronic – but they’re buying mostly online and via in-app purchasing. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-01 00:00:00 UTC ]
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When I interviewed entrepreneur and author Guy Kawasaki recently, I chatted with him at great lengths about his Twitter publishing habits. Take a look at his feed, and every few minutes you'll see a new post, from why videos go viral to Playboy's plans for a strip club. With so much tweeting, I... Continue reading at Fast Company
[ Fast Company | 2012-03-01 00:00:00 UTC ]
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Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
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According to Bowker, it’s largely folks between the ages of 30 and 44, and with a household income of between $50,000 and $75,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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Communications agency Four Communications Group has bought a 60% stake in consultancy Colman... Continue reading at The Bookseller
[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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The Pulitzer Prize-winning New York Times reporter, who died Thursday while reporting in Syria, was to have embarked soon on a 20-city tour to promote his new book. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Collins has bought a book about forgiveness co-authored by South African churchman Desmond Tutu... Continue reading at The Bookseller
[ The Bookseller | 2012-02-17 00:00:00 UTC ]
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Many in the publishing world were convinced that Ms. Knox's story would be a huge best seller, overcoming concerns that she may not be a sympathetic figure to some of the public. Continue reading at The New York Times
[ The New York Times | 2012-02-17 00:00:00 UTC ]
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Bluff Media has been acquired by horse racing and entertainment company Churchill Downs Incorporated (CDI) for an undisclosed amount. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
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Orlando Whitfield, assistant editor at Atlantic Books, has acquired Autumn in the Heavenly... Continue reading at The Bookseller
[ The Bookseller | 2012-02-14 00:00:00 UTC ]
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Penguin has acquired a title written by solar physicist Doctor Lucie Green, which looks at the... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Simon & Schuster has signed another two as-yet-untitled novels by The Bellwether Revivals... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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These days it doesn’t take long to change the face of marketing. According to Tom Dean, senior marketing director in the trade book division at Zondervan, “The game has changed dramatically in the past 18 to 24 months.” That change comes thanks to the power of social spaces that allow authors to... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Stora Enso has announced a restructuring plan that aims to cut costs in its annual magazine paper operation by about $63.6 million by third quarter 2013, with the goal of improving efficiency and productivity. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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