Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and selling tools. Nexage works with publishers such as The Weather Channel, the NFL and Reuters. In a statement, Millennial cited scale, programmatic-based buying and better data as key reasons for the Nexage acquisition. The Baltimore-based company will pay $22.5 million in cash and roughly $85 million in stock for Nexage. The deal signals the challenges that smaller mobile ad networks face in scaling and roping in new advertisers, especially with big brands that are driving Facebook and Twitter’s revenue from mobile devices. Other major mobile acquisitions over the past year include Twitter’s acquisition of MoPub and Yahoo’s acquisition of Flurry in July. In 2013, Millennial Media bought mobile ad network Jumptap to similarly build out real-time and cross-screen targeting capabilities on its platform. At $209 million, that deal was significantly bigger than the Nexage acquisition. "Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange and maximize the yield for our publishers," said Michael Barrett, Millennial Media’s president and CEO, in a statement. Continue reading at 'AdWeek'
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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After two years, Oprah Winfrey's highly influential book club is being revived, with "Wild," by Cheryl Strayed, as the first selection. Continue reading at The New York Times
[ The New York Times | 2012-06-02 00:00:00 UTC ]
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According to the calendar, it may not be summer for a few more weeks, but tell that to booksellers, who launched their summer selling season on Memorial Day. One week in and many independents are anticipating an up summer. A mild winter and a strong first quarter contributed to a number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-01 00:00:00 UTC ]
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Stork Press has acquired 21.37 by Mariusz Czubaj, winner of the High Calibre Award for the best... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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#stork press
Simon & Schuster UK has bought its first young adult titles from paranormal romance writer... Continue reading at The Bookseller
[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying. Continue reading at Media Week
[ Media Week | 2012-05-28 00:00:00 UTC ]
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#transworld publishers
Hutchinson senior editor Sarah Norman has made her first acquisition since joining the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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International education publisher Pearson has acquired Business English language learning... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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The Waterstones decision to sell Amazon Kindles and ebooks has provoked widespread discussion in... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Long form digital journalism publisher and app developer The Atavist secured a round of funding worth $1.5 million. The first million was confirmed last week, while founder Evan Ratliff says the rest is committed and “will happen over the coming weeks.” Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Waterstones has dropped its initial subscription numbers on some titles following the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Two months after obtaining a majority stake in the magazine, Chris Hughes, a co-founder of Facebook, is bringing back Franklin Foer as part of an ambitious plan to remake the magazine. Continue reading at The New York Times
[ The New York Times | 2012-05-21 00:00:00 UTC ]
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DALLAS, TX, May 18, 2012 – AIM Media Texas, LLC (“AIM” or the “Company”) announced today that it has reached agreement to acquire the Texas print and online newspaper publishing assets from Freedom Co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-18 00:00:00 UTC ]
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The educational and trade publisher, financially troubled for several years, has agreed with most of its senior lenders and bondholders to a restructuring that would convert existing long-term debt to equity. Continue reading at The New York Times
[ The New York Times | 2012-05-11 00:00:00 UTC ]
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Campaigning body the Children's Media Foundation has launched an initiative to attract a... Continue reading at The Bookseller
[ The Bookseller | 2012-05-11 00:00:00 UTC ]
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Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
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Ebury Press has acquired a book written by the First Lady of the United States, Michelle Obama,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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After announcing plans to possibly spin off its NOOK business in January, Barnes & Noble enters into a partnership with Microsoft. The tech company invested $300 million in the new subsidiary (currently under the working title NewCo), a post-money valuation of $1.7 billion, equating to a... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-01 00:00:00 UTC ]
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Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
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(Reuters) - Microsoft Corp will invest $300 million in Barnes & Noble Inc's Nook e-reader, gaining a foothold in the fast-growing ebooks market as the bookseller gets more firepower to compete against Amazon.com's Kindle and Apple Inc's iPad. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-30 00:00:00 UTC ]
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