Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and selling tools. Nexage works with publishers such as The Weather Channel, the NFL and Reuters. In a statement, Millennial cited scale, programmatic-based buying and better data as key reasons for the Nexage acquisition. The Baltimore-based company will pay $22.5 million in cash and roughly $85 million in stock for Nexage. The deal signals the challenges that smaller mobile ad networks face in scaling and roping in new advertisers, especially with big brands that are driving Facebook and Twitter’s revenue from mobile devices. Other major mobile acquisitions over the past year include Twitter’s acquisition of MoPub and Yahoo’s acquisition of Flurry in July. In 2013, Millennial Media bought mobile ad network Jumptap to similarly build out real-time and cross-screen targeting capabilities on its platform. At $209 million, that deal was significantly bigger than the Nexage acquisition. "Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange and maximize the yield for our publishers," said Michael Barrett, Millennial Media’s president and CEO, in a statement. Continue reading at 'AdWeek'
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller
[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
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As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine
[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times
[ The New York Times | 2012-07-26 00:00:00 UTC ]
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The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News
[ BBC News | 2012-07-20 00:00:00 UTC ]
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The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times
[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Pearson has acquired self-publishing company Author Solutions Inc for $116m (£74m) in cash... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Penguin c.e.o. John Makinson has said there is a "natural convergence" between... Continue reading at The Bookseller
[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Chen Guangcheng, whose nighttime escape and conflict with the Chinese government led to a diplomatic crisis for the United States last spring, is writing a memoir to be published next year. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Osprey has close to doubled in size with the acquisition of Duncan Baird Publishers, including... Continue reading at The Bookseller
[ The Bookseller | 2012-07-18 00:00:00 UTC ]
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The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times
[ The New York Times | 2012-07-18 00:00:00 UTC ]
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Transworld has acquired a debut novel which has already sold over 250,000 copies in the US,... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
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The sale to Buzzmedia, a portfolio of music and celebrity Web sites, calls into question Spin's future as a print publication. Continue reading at The New York Times
[ The New York Times | 2012-07-10 00:00:00 UTC ]
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Publishing giants The New York Times and The Wall Street Journal firmed up exclusive deals with Flipboard and Pulse earlier in the week for exclusive content to go out to these third-party mobile apps, but as one Flipboard rival explains, this news c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
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Headline has acquired a new book by comedian and actress Jo Brand, described as "the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Critics of the company's dual-class share structure, which gives the Murdoch family 40 percent voting control, registered their concerns that nothing would change if the company split into entertainment and publishing businesses. Continue reading at The New York Times
[ The New York Times | 2012-06-29 00:00:00 UTC ]
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Rupert Murdoch, the chairman and chief executive, confirmed Thursday that the company was spinning off its publishing division. He defended his newspaper assets, vowing to "unleash their real potential.'' Continue reading at The New York Times
[ The New York Times | 2012-06-28 00:00:00 UTC ]
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Erotic book Fifty Shades of Grey has become the fastest adult paperback novel to sell one million print copies, smashing previous records. Continue reading at BBC News
[ BBC News | 2012-06-28 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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News Corp. is considering a breakup that would put its 20th Century Fox film studio, Fox broadcast network and Fox News Channel in one company and its newspapers and book publishing assets in another.News Corp. is contemplating what once was unthinkable — splitting its entertainment and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-27 00:00:00 UTC ]
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