Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and selling tools. Nexage works with publishers such as The Weather Channel, the NFL and Reuters. In a statement, Millennial cited scale, programmatic-based buying and better data as key reasons for the Nexage acquisition. The Baltimore-based company will pay $22.5 million in cash and roughly $85 million in stock for Nexage. The deal signals the challenges that smaller mobile ad networks face in scaling and roping in new advertisers, especially with big brands that are driving Facebook and Twitter’s revenue from mobile devices. Other major mobile acquisitions over the past year include Twitter’s acquisition of MoPub and Yahoo’s acquisition of Flurry in July. In 2013, Millennial Media bought mobile ad network Jumptap to similarly build out real-time and cross-screen targeting capabilities on its platform. At $209 million, that deal was significantly bigger than the Nexage acquisition. "Our vision is to create a full-stack solution that enables us to open the flow of impressions, operate a leading independent exchange and maximize the yield for our publishers," said Michael Barrett, Millennial Media’s president and CEO, in a statement. Continue reading at 'AdWeek'
[ AdWeek | 2014-09-23 00:00:00 UTC ]
News tagged with:
#key reasons
#big brands
#mobile devices
Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#innovation fund
#content online
For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#information services
#brand partners
#including events
First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buy copies
#bestseller list
#bestseller lists
When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boston globe
David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget
[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital magazines
#physical books
#magazine websites
#digital front
j2 Global continues to build out its digital media portfolio with the acquisition of popular gamer lifestyle brand IGN Entertainment, a News Corp property. Terms of the deal were not disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
More news stories like this |
Baker & Taylor has appointed Sarah Walden to the role of buying director. Walden succeeds... Continue reading at The Bookseller
[ The Bookseller | 2013-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buying director
#baker taylor
Weidenfeld & Nicolson has acquired a debut novel by US journalist Rene Denfield. Publishing... Continue reading at The Bookseller
[ The Bookseller | 2013-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weidenfeld nicolson
Google's long had a contentious relationship with France. But it seems the Mountain View-based company has come up with a way to squash that problem: by throwing money at it. Taking to the company's official blog today, Chairman Eric Schmidt announced the creation of a €60 million Digital... Continue reading at Engadget
[ Engadget | 2013-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#contentious relationship
#increase revenues
#publishing houses
#digital offerings
#search giant
#cultural center
#bottom line
Bonnier-owned Templar Publishing has bought fellow children's publisher Piccadilly Press,... Continue reading at The Bookseller
[ The Bookseller | 2013-02-01 00:00:00 UTC ]
More news stories like this |
Chatto & Windus has acquired Road Ends, the third novel by Mary Lawson, author of Crow Lake... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chatto windus
The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dramatic fashion
#hanley wood
#fair share
#digital properties
When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book marketing
Weidenfeld & Nicolson has acquired a new novel by US crime writer, Walter Mosley, which will... Continue reading at The Bookseller
[ The Bookseller | 2013-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wn buys
#walter mosley
#weidenfeld nicolson
#crime writer
Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advance publications
Restructuring company Hilco has bought HMV’s debt, taking effective control of the... Continue reading at The Bookseller
[ The Bookseller | 2013-01-22 00:00:00 UTC ]
More news stories like this |
HONOLULU/LIHUE – Oahu Publications, Inc. (OPI) and Kauai Publishing Co. announced today that OPI has purchased The Garden Island newspaper from Lee Enterprises, of Davenport, Iowa. The expected closing date is February 11, 2013. Financial ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#oahu publications
#garden island
#announced today
#lee enterprises
OUP has bought education publisher Nelson Thornes from Infinitas Learning for an undisclosed sum... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#infinitas learning
Orion has bought a thriller written by champion jockey A P McCoy, set in the world of horse... Continue reading at The Bookseller
[ The Bookseller | 2013-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thriller written
The first thing I do each Monday morning when I get to work at the White Plains Public Library is review a purchase alert report. By seeing what items have received the largest numbers of holds—or reserves—from my customers, I gain insight into what books and DVDs are trending in my community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monday morning