Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
News tagged with:
#brand identity
#jason bartholomew
When speaking to the investor community for the first time about Peacock, Steve Burke didn’t exactly fling open the metaphorical kimono. In response to analysts’ queries about the nascent streaming service, the NBCUniversal CEO said his team is keeping details about the pricing and promotion of... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 19:47:42 UTC ]
More news stories like this | News stories tagged with:
#universal pictures
#dreamworks animation
#amy poehler
#nick offerman
#year-ago period
#time warner
Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with:
#e-book lending
#libraries
#e-book
Beano has launched a new book subscription service for children offering newly published books across a wide range of authors and genres. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 16:43:46 UTC ]
More news stories like this | News stories tagged with:
#book club
#wide range
#children’s book
In her latest work, Be My Guest, Priya Basil explores the meaning of hospitality and its unifying potential. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 15:48:30 UTC ]
More news stories like this | News stories tagged with:
#latest work
The Brontë Parsonage Museum has launched a fundraising campaign to buy a rare manuscript by Charlotte Brontë. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 14:42:10 UTC ]
More news stories like this | News stories tagged with:
#charlotte bront
Pickatale, a mobile audiobook and storybook app for children aged 0–12, has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 08:27:37 UTC ]
More news stories like this |
Meredith Corp. has sold the Money magazine brand to Ad Practitioners LLC, a three-year-old Puerto Rico-based media and advertising startup behind the product review site ConsumersAdvocate.org, both parties announced Tuesday morning. Terms of the deal were not disclosed. One of a handful of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#personal finance
#emailed questions
#full potential
In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age
[ Advertising Age | 2019-10-22 15:19:20 UTC ]
More news stories like this | News stories tagged with:
#football season
#time spent
#market research
#nielsen
Paisley will host its first ever book festival in February 2020, honouring the "brilliant political thinkers and creatives that have long been associated with the area", say organisers. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 11:53:08 UTC ]
More news stories like this | News stories tagged with:
#book festival
Presenter and author Frankie Bridge has launched a brand-new podcast interviewing guests about their mental health, ahead of publication of her first book Open (Octopus). Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 08:21:36 UTC ]
More news stories like this | News stories tagged with:
#mental health
Republic Book Publishers' goal is to bring conservative voices to the fore in such areas as politics, history, and religion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
More news stories like this |
Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age
[ Advertising Age | 2019-10-21 21:58:49 UTC ]
More news stories like this | News stories tagged with:
#hostile environment
#general motors
#settle claims
#troubled past
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek
[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with:
#revenue streams
#daily basis
#digital media
A new metadata solution is coming to Mexico, as Frankfurter Buchmesse and MVB signs a cooperation agreement with CANIEM to launch Metabooks Mexico. The post Metabooks to Launch in Mexico this November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-17 07:47:02 UTC ]
More news stories like this | News stories tagged with:
#november appeared
#frankfurter buchmesse
According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading at Digiday
[ Digiday | 2019-10-17 02:26:20 UTC ]
More news stories like this | News stories tagged with:
#digital media
PRH has sculpted a bust of Boris Johnson made from butter to promote Ripley’s Believe It or Not! 2020 Annual. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 01:32:35 UTC ]
More news stories like this |
The free expression nonprofit has opened six regional chapters across the United States in order to spread the reach of its advocacy for freedom of speech beyond the coasts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
More news stories like this |
Serpent's Tail senior commissioning editor Miranda Jewess will launch a new crime imprint, Viper, in November with 20 titles for its inaugural year. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 12:07:38 UTC ]
More news stories like this | News stories tagged with:
#miranda jewess
#crime imprint
#inaugural year
Hachette's new imprint, to launch next March, will publish books in a variety of nonfiction categories that are geared to help readers change their lives for the better. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish books
#nonfiction categories
#hachette
HMP—a B2B events, education and media provider to the healthcare industry—closed a pair of acquisitions this week, swelling its portfolio to more than 300 annual live events and establishing a dedicated European division for the first time. On Thursday, HMP acquired Provascular, GmbH, the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-11 15:19:45 UTC ]
More news stories like this | News stories tagged with:
#b2b media
#separate transactions
#bottom line