Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers. Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2016-06-08 00:00:00 UTC ]
News tagged with:
#stay relevant
The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile ads
#reality check
The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing world
#modernized version
#important step
#native advertising
#gold standard
Your chances of buying tangible gifts for the holidays may be fading fast, but your digital options are now wider than ever. Apple has just enabled full gift support on the iBookstore for both iOS and Mac users; you can buy someone a specific book ... Continue reading at Engadget
[ Engadget | 2013-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#specific book
#ios users
Phyllis Lambert's book on the great Mies tower is a rare attempt to blend memoir with rigorous architectural history. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-12-17 00:00:00 UTC ]
More news stories like this |
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#meredith corp
#keen eye
#ad pages
#publishing revenues
Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#including time
#negative impact
#subscription models
It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook users
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#global marketing
#including aol
#human touch
Plus Samsung gets overly heavy, Secret Plumber's social error, reasons to use Microsoft Word, and moreA burst of 10 links for you to chew over, as picked by the Technology teamAmicus Brief >> Bob KohnLike all others, Kohn was required to limit his amicus curiae legal brief on what he... Continue reading at The Guardian
[ The Guardian | 2013-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#microsoftapplegooglecharles arthurtheguardian
#@gdntech
#pinboardto suggest
#federal reserve
Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the... Continue reading at The Guardian
[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mail online
#digital literacy
Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big shift
#buy ads
#falling short
There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company
[ Fast Company | 2013-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media companies
#publishing companies
The conference theme of the 2014 ALA Midwinter Meeting, set for January 24–28 in Philadelphia, is “the conversation starts here.” It is a perfectly appropriate theme. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-30 00:00:00 UTC ]
More news stories like this |
Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael kors
#broad audience
#video-sharing network
#mobile photo-
FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday
[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#area dominated
#targeted based
#post yahoo
I like a joke as much as the next person -- maybe more, seeing as I’ve had a couple of humor books published in the UK -- but I prefer my jokes to be funny, rather than pathetic, which is why I’m not laughing at the news that Microsoft is now selling anti-Google clothing and other merchandise.... Continue reading at Betanews
[ Betanews | 2013-11-21 00:00:00 UTC ]
More news stories like this |
Penelope Lively's recent short ebook for Penguin drew criticism for its brevity – but readers should not be put off the genre as a whole"Overpriced", "ridiculous", I feel cheated". Amazon reviewers haven't been wholly positive about a digital short Penelope Lively has written for Penguin... Continue reading at The Guardian
[ The Guardian | 2013-11-17 00:00:00 UTC ]
More news stories like this |
IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek
[ AdWeek | 2013-11-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#fifty shades
#wall street
News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Revenue fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year... Continue reading at Advertising Age
[ Advertising Age | 2013-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#subscription sales
#news division
#data compiled
#year earlier
#revenue fell
#print advertising
#first-quarter revenue
News Corp., the publisher of newspapers such as the Wall Street Journal and New York Post, reported a 2.8% decline in first-quarter revenue, hurt by shrinking demand for print advertising.Sales fell to $2.07 billion in the period, which ended on Sept. 30, down from $2.13 billion a year earlier,... Continue reading at Crains New York
[ Crains New York | 2013-11-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#50% stake
#earnings report
#dow jones
#news division
#data compiled