Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then be shared through platforms like Facebook and WhatsApp to reach customers.  Microsoft has built its business helping companies be productive on PCs, and this tool could be a way for it to stay relevant in a world that has moved to mobile. The app could attract users of Microsoft Publisher, the company's desktop publishing application.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2016-06-08 00:00:00 UTC ]
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Oops! The Former Lyft Driver Featured In Uber's Ad Never Drove For Lyft

Uber quietly pulled a video ad Thursday night after learning the featured driver never worked for other ridesharing services.Earlier this week, Uber published a video ad on Facebook profiling a driver who jumped ship from Lyft. Only problem was: He never drove for Lyft.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-06-13 00:00:00 UTC ]
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Facebook to Use Web Browsing History For Ad Targeting

Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age

[ Advertising Age | 2014-06-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad exchange #publisher sites #ad targeting


Twitter users put 'adorkable' into Collins

"Adorkable" will be added to the next edition of the Collins English Dictionary, after... Continue reading at The Bookseller

[ The Bookseller | 2014-06-09 00:00:00 UTC ]
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Wallpaper lets your friends borrow ebooks from real-world shelves

As convenient as ebooks may be, lending them to friends is a headache; copyright woes notwithstanding, it's simply hard to show what you have on offer. Vodafone Romania just made things a bit easier, though. Its new Digital Library Wallpaper gives... Continue reading at Engadget

[ Engadget | 2014-06-05 00:00:00 UTC ]
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Daily News to Sell Diamond Avenue Building, Paper to Relocate Elsewhere in City

As part of the ongoing transition of the traditional print media, Digital First Media is putting the Daily News' Diamond Avenue building up for sale. The Daily News will relocate to a smaller building elsewhere in the city, said Publisher Gre ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-04 00:00:00 UTC ]
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Google Looks Beyond YouTube For Video Ad Dollars

Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age

[ Advertising Age | 2014-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #search giant #video business #video ads #premium publishers


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually  in the face?   Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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Minecraft helps to build sales of kids' non-fiction in Q1

This year is set to be a strong one for children’s non-fiction, with retailers reporting... Continue reading at The Bookseller

[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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Facebook Seeks Patent for Tech to Let Kids on Its Network (Legally)

Facebook restricts users to those over the age of 13, but anyone who's talked to a tween lately knows how effective that is.But now it appears Facebook wants to create a way for young people to go legit on the network -- and still comply with the law.In a patent application filed in November of... Continue reading at Advertising Age

[ Advertising Age | 2014-05-31 00:00:00 UTC ]
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BEA 2014: Buzz Builds for Carnegie Medals

As book lovers gather at Book Expo, the American Library Association invites attendees to visit the Booklist booth (1043) to preview the books on display that are shortlisted for this year’s Andrew Carnegie Medals for Excellence in Fiction and Nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Let's Make A Deal

This A–Z listing includes specials available to retailers who place orders at BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Building The Next Pixar

Some of Pixar's most illustrious alums, steeped for decades in Pixar's potent creative culture, reveal how they apply the company's philosophies of success to their own ventures--and you can, too.While working as an animator in London in the late 1990s, Suzanne Slatcher spent her lunch breaks at... Continue reading at Fast Company

[ Fast Company | 2014-03-26 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror launches digital-first strategy as users flock to websites

Trinity Mirror is to launch the next phase of its digital-first strategy with a restructure of its operations in the north-east by taking a giant step into the future.Under the slogan Newsroom 3.1, the company is introducing a new publishing process in its Newcastle and Teesside newsrooms. In... Continue reading at The Guardian

[ The Guardian | 2014-03-25 00:00:00 UTC ]
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Amazon paying ebook settlement cash back to Kindle users

Remember that antitrust suit concerning publishers, ebooks and price rigging? The good news, at least if you bought one of the affected titles between April 2010 and May 2012, is that Amazon is sending some money your way. If the book you purchased... Continue reading at Engadget

[ Engadget | 2014-03-25 00:00:00 UTC ]
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Campaigners offered space in Kensal Rise library building

The Friends of Kensal Rise Library look set to be running a community library on the ground floor... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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