This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers. Continue reading at 'Publishing Executive'
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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#digital content
The story of how journalist Marja Mills came to know the 'To Kill A Mockingbird' writer Lee is being called 'witty' and 'charming.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-15 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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#price tag
#video series
#print pages
Adicio has announced an agreement with Morris Publishing Group, LLC, a division of Morris Communications, that will launch new career centers at each of Morris’ 10 daily newspapers and 30 non-daily publications in 10 markets across the U.S. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
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This week, growing up with Harper Lee, saving an American town, and an unstable nanny. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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#american town
Today PW introduces a new Friday feature that collects news about bookstores and bookselling from throughout the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Emmis Publishing named Brian Sweany editor-in-chief of Texas Monthly. He has worked at the magazine since 1996, most recently as senior executive editor. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-11 00:00:00 UTC ]
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#texas monthly
'To Kill a Mockingbird,' the 1961 Pulitzer Prize winner that often appears on 'most-loved books' lists, has been released as an ebook for a new generation of readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-10 00:00:00 UTC ]
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#harper lee
This week in children's apps, we feature apps from the world of Dr. Seuss and Little Critter that explore shapes, holidays, and what life is like on the farm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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#feature apps
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content”—more recently called “native advertising” and once known as & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-10 00:00:00 UTC ]
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#digital publishing
#holy grail
Ray Tindle, the grand old man of local newspaper publishing who remained bullish throughout the dark days of recession, is positively bubbling now. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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John Green notched up his fourth consecutive week as the Official UK Top 50 number one whilst... Continue reading at The Bookseller
[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Welcome to a special educational series about digital printing solutions and technology. Here, we look at the value proposition of digital printing, and take stock of the current thoughts and practices in the publishing industry in implementing a hybrid printing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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#dozen books
#print version
#spending half
Fourth Estate has signed a debut novel from the c.e.o. of The Book People, Seni Glaister. Clare... Continue reading at The Bookseller
[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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According to a new survey conducted by Hewlett Packard, 78% of college students prefer to use both print and digital textbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Studies show that two people with the same name tend to like each other. But that’s not why I like James Altucher. I like him because he is provocative and insightful. Altucher is an entrepreneur, chess master, author, comic book lover, and once-wannabe rapper. He’s also very accessible.... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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#digital marketing
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Pricing has always been a sensitive topic for publishers and libraries, dating back to the advent of “big deal” style e-journal packages and the so-called serials crisis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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#digital pricing
#michael kelley
#dating back
Publishers claim Apple court order hobbles agency model and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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But that doesn't necessarily mean printed books and linear television will die out by 2020, suggest expertsAre these the best of times or the worst of times for the children's entertainment industry? A panel session at the Children's Media Conference explored the question, concluding... well, it... Continue reading at The Guardian
[ The Guardian | 2014-07-03 00:00:00 UTC ]
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#printed books
#entertainment industry
#panel session
#book publishers
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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#santa monica
#raised $2
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#michael lazerow
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