Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers. Continue reading at 'Publishing Executive'

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
News tagged with: #digital content

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Conde Nast's Golf World Magazine Goes Digital-Only

The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age

[ Advertising Age | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #golf digest #vanity fair #big change

Top-Authors Lobby for Long-Term Strategy Against Amazon

Numerous top authors are enlisting fellow writers to formulate a "long-term" strategy to combat Amazon's dominance of the market, writes The Bookseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #combat amazon

App partners with HarperCollins to digitize your old print books

BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #ebook format

Murdoch Follows Strategy That Won Dow Jones: Pounce, Leak, Wait

Pounce. Leak. Wait.It's the strategy Rupert Murdoch has employed in his effort to acquire Time Warner, and similar to one that proved successful in the billionaire's last big, surprising media takeover.In 2007, when News Corp. was pursuing Wall Street Journal publisher Dow Jones -- which it... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proved successful

Digital Comics Sales Rose 29% to $90M in 2013

While the rate of sales growth for digital comics has declined, pop culture trade news site ICv2 reports the category is 10x the size of the e-comics market in 2010. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales growth #digital comics #e-comics market

'Authors United' promises long-term Amazon strategy

Authors United, the group of writers who signed a letter calling on Amazon to resolve its dispute... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors united #letter calling

Book Deals: Week of July 21, 2014

FSG goes six figures for middle-grade debut and more in this week's notable book deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #middle-grade debut

Digital sales up 10% in first quarter

Consumer ebook sales rose 10% in the first quarter of 2014, according to the Publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales

Why digital publishers want to be in the magazine business

Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine business #digital publishers #online publishers

Zane, Verge Entertainment Plan Transmedia Projects

Zane, bestselling erotica author, entrepreneur and publisher of S&S/Atria’s Strebor Books imprint, is teaming up with Verge Entertainment, a New York City transmedia production house founded by Shawn Martinbrough, Joe Illidge and Milo Stone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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PW Picks: Books of the Week, July 21, 2014

This week, a spine-tingling horror novel, what life was really like in Dickens's London, and the new James Lee Burke novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Time Inc. Creates Native Ad Group to Forge Programs Across Brands

Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #mark ford #entertainment weekly #travel leisure

Publishing Picasso in the “Infinite Real Estate of Digital”

After 18 months clearing rights and nearly $250k invested, the Museum of Modern Art has put out the first interactive ebook featuring the work of Picasso. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern art

Digital Publishers: It's Time to Think About Paying to Promote Content

There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age

[ Advertising Age | 2014-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core part #largest advertisers #online publisher

Bookselling Roundup for Week Ending July 18, 2014

Despite the heat, summer has been anything but slow when it comes to changes in bookselling this week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-17 00:00:00 UTC ]
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Book sales soared to £23m last week

Last week saw £23.4m of book sales registered through Nielsen BookScan; its highest value... Continue reading at The Bookseller

[ The Bookseller | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan

Harper Lee says she didn't cooperate with new book 'The Mockingbird Next Door'

Lee says that 'as long as I am alive any book purporting to be with my cooperation is a falsehood,' while author Marja Mills tells the Monitor, 'Nelle Harper Lee and Alice F. Lee were aware I was writing this book.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #book purporting

Harper Lee memoirist insists that she had novelist's blessing

After To Kill a Mockingbird author denies Marja Mills's book had her approval, Mills and publisher issue counterclaimsNews: Harper Lee denies cooperating with Marja Mills on The Mockingbird Next DoorThe author and publisher of a new book about Harper Lee have stood their ground after the To Kill... Continue reading at The Guardian

[ The Guardian | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book purporting #marja mills #harper lee

Condé Nast Entertainment Debuts The Scene

Condé Nast Entertainment isn't just making a splash in the digital video space. The magazine publisher is making The Scene, a new platform that will curate video content from its brands and partners, including AOL, ABC News, BuzzFeed, Forbes, Variety, Major League Soccer, PBS Digital Studios,... Continue reading at AdWeek

[ AdWeek | 2014-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single life #teen vogue #cw network #21st century