MediaMashup 2014: Facebook’s New Rules for Engagement

New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
News tagged with: #facebook launched #content publishers #driving revenue

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Instagram’s story: Fast growth, a $1 billion sale and Facebook’s broken pledge

Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek

[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Supreme Court Copyright Ruling Could Shake Up Legal Publishing

In a 5-4 decision, the U.S. Supreme Court this week held that annotations added to the State of Georgia’s legal code are not eligible for copyright protection. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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Juno Dawson: 'I feel unconstrained by the rules of genre'

Juno Dawson answers our questions about her exposé of the fashion industry, Meat Market (Quercus Children's Books), which has been shortlisted for the YA Book Prize 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-04-16 11:54:29 UTC ]
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High court rules AFP warrant for raid on News Corp journalist's home was invalid

Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian

[ The Guardian | 2020-04-15 00:35:17 UTC ]
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What Google and Facebook need to do to fight disinformation

Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
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After Third Ruling, Is GSU E-Reserves Case Finally Nearing Conclusion?

On March 2, Judge Orinda Evans delivered her third ruling in the long-running copyright case over college course readings, and recent filings suggest the biggest issue that remains is who will pay the bills for the last 12 years of litigation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-30 04:00:00 UTC ]
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Ruling the roost: Chicken House co-founders toast 20 years in business

The maverick, ‘free-range’ kids’ list has been behind a number of breakout authors and series since its inception in 2000—and has no plans to alter its approach any time soon... Continue reading at The Bookseller

[ The Bookseller | 2020-03-26 23:01:42 UTC ]
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Defending the rule of law in the Trump era

A sobering reminder of what’s already been broken, and a way for Americans to fix it. Continue reading at The Washington Post

[ The Washington Post | 2020-03-20 12:00:00 UTC ]
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LinkedIn Engagement Tactics from Forbes’s Social Media Director

Long maligned as the domain of headhunters and contrived self-promoters, LinkedIn has a tendency to serve as an afterthought in publishers' social strategies, a platform familiar enough to be acknowledged but far less important than Facebook, Instagram or Twitter. Yet unlike those platforms,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-12 17:31:13 UTC ]
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How Facebook’s early decisions set the stage for scandal

Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
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To Grow Revenue and Engage New Readers, Magazines Think of the Children

Kid-focused brand extensions are no new phenomenon in magazine publishing. Sports Illustrated Kids, Time for Kids and perhaps the longest-running of all, National Geographic Kids, have each endured for decades and remain among the most widely circulated titles geared toward young readers. But... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-11 20:35:39 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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People Magazine’s Newest Engagement Play Is Texting Readers Directly

You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
More news stories like this | All news stories tagged with: #makes sense #editorial content #push notifications #digital strategy #alexa skills #tentpole events


Sponcon Disclosure Lessons from Teen Vogue’s Facebook Article Controversy

As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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PA welcomes 'positive' ruling supporting removal of VAT on Times digital editions

The Publishers Association has welcomed a judge's decision ruling that digital versions of the Times and Sunday Times should be subject to a zero-rate of VAT, saying it supports the central message of the Axe the Reading Tax campaign. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 04:06:09 UTC ]
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Book of Lists: Accounting firms struggling to interpret new rules

In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-12-23 17:05:52 UTC ]
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Edward Snowden’s profits from memoir must go to US government, judge rules

Court says state is entitled to any profits from Permanent Record because its publication breached non-disclosure agreementsEdward Snowden is not entitled to the profits from his memoir Permanent Record, and any money made must go to the US government, a judge has ruled.Permanent Record, in... Continue reading at The Guardian

[ The Guardian | 2019-12-20 13:20:57 UTC ]
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PA welcomes EU court ruling on e-book exhaustion rights

​The Publishers Association has welcomed the latest ruling from the Court of Justice of the European Union (CJEU) on the exhaustion of e-book rights, which has found the re-sale of second-hand e-books infringes copyright.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-19 20:42:11 UTC ]
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