Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social network. A prototype involving content from The New York Times, BuzzFeed, National Geographic and possibly other publishers is expected soon. Already, publishers new and old are putting videos on Facebook, images on Instagram and screenshots from their text articles on Twitter.To determine how best to carry out this social and mobile syndication strategy, publishers are looking to hire a "platform editor." The New York Times is on the hunt for one who will be, according to its job listing, "a journalist, a technophile, a creative thinker and an evangelist The person in this role will be expected to oversee projects that shape the way our news report is published on all platforms." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
News tagged with:
#mobile apps
#national geographic
#job listing
"Goodnight iPad" is a bedtime tour of our electronic lives, mimicking the tone of the classic "Goodnight Moon." Continue reading at The New York Times
[ The New York Times | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beloved classic
#goodnight ipad
#goodnight moon
A few days after Amazon announced that the Steve Jobs biography was its top-selling book of 2011 (combined print and ebook sales), the book debuted on bestseller charts around the world, including the three countries highlighted this month. Steve Jobs was #3 in France and the Netherlands, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#amazon announced
#top-selling book
#ebook sales
#bestseller charts
#steve jobs
#nonfiction list
Readers Digest Association has eliminated 150 positions across all of its business groups worldwide, with half the cuts affecting jobs in the U.S. and the other half international. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-16 00:00:00 UTC ]
More news stories like this |
F+W Media adds another property to its ever-growing portfolio, acquiring Script Magazine from Final Draft, Inc. For an undisclosed amount, F+W will now have complete ownership of Script content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#final draft
#ever-growing portfolio
#undisclosed amount
Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
More news stories like this |
As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce craze
#business model
#e-commerce operation
According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times
[ The New York Times | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online retailer
#brick-and-mortar bookstore
Irish chain bookseller Eason looks likely to escape sizeable store closures following the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#job losses
The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the countrys largest magazine publisher. Continue reading at The New York Times
[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine unit
#laura lang
Talks between Eason and Irish workers union Siptu on job cuts will reconvene on Friday (25th... Continue reading at The Bookseller
[ The Bookseller | 2011-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#job cuts
Two mystery book experts go head-to-head on the topic of male and female writers and characters in the genre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#female writers
Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#niche publishers
#martini media
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#told adweek
#social platforms
#industry observers
#user engagement
#michael lazerow
Ray Chelstowski--who joined Newsweek/Daily Beast as publisher in January as part of the new joint management team--is out while executive editor Edward Felsenthal and managing editor Tom Weber have both resigned, according to sources including The New York Times and Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top editors
Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek
[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#speak directly
#great tool
#decision makers
#generate revenue
#online publishers
Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 08:25 The long wait for news about job cuts at Eason's should be over by the end of this month following weeks of negotiation, it has been revealed. More than 145 full-time positions at the Irish chain are currently under threat.... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long wait
#job cuts
Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
More news stories like this |
Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#reach readers
Written By: Graeme Neill Publication Date: Thu, 03/11/2011 - 15:23 Harvill Secker has appointed Alison Hennessey as its senior crime editor. She will begin in the newly created role in January 2012 and joins from Vintage where she was editor and digital media executive since 2010. She will be... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harvill secker
#jo nesbo
Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$35 publication
#simon schuster
#bestselling book
#john grisham
#litigators doubleday
#journalist bill