Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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Hearst Magazines' new president Troy Young discusses the enduring importance of print, how print and digital can work together and fending off Instagram. The post ‘Be uncompromising, be unique’: Hearst Magazines’ new president Troy Young appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-26 00:00:00 UTC ]
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Hearst Magazines on Wednesday promoted its digital chief, the hard-charging Troy Young, to succeed the high-polish David Carey as president. Young, who previously cleaved the magazines' digital operations from print, will now oversee both digital and print for a portfolio of brands including... Continue reading at Advertising Age
[ Advertising Age | 2018-07-26 00:00:00 UTC ]
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Troy Young will succeed David Carey as president of Hearst Magazines following Carey’s announcement last month that he is stepping down from his role after eight years at the helm. In his new position, Young will oversee Hearst Magazines’ global business which includes over 300 print titles and... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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One month after David Carey surprised staff by announcing that he would leave the post of president at Hearst Magazines, the company has named his successor: Troy Young, who has spent the last five years as president of Hearst Magazines Digital Media.Young is credited with building up Hearst... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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No one can predict with certainty the direction of women's magazines, which have struggled to maintain print circulation as newsstand sales continue to fall. But if you're placing bets on a strategy that might help them flourish, look no further than Samantha Barry, the 36-year-old woman who is... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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Last month, Folio: celebrated the Top Women in Media awards and highlighted achievements made by over 100 women across the industry. From Up & Comers to Corporate Champions, these women have done everything from achieving new revenue streams for their companies to building new brands from... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-17 00:00:00 UTC ]
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Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
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Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
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CommonWealth magazine, the 22-year-old quarterly published by Boston-based nonpartisan think tank MassINC, is going all digital. The Summer 2018 issue, out today, will be CommonWealth's last, editor Bruce Mohl revealed in the issue's editor's letter, arguing the magazine will more effectively... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-10 00:00:00 UTC ]
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#caption id=
[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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The Times Literary Supplement has launched a digital archive with publishing company Exact Editions to showcase more than 300 of the literary journal's issues stretching back to 2012. Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
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As the Fourth of July arrives each year, it brings with it many traditions—cheap beer, grilled hot dogs, and quasi-illegal fireworks, to name a few—but it also provides an opportunity at the year's half-way point to reflect on just what's gone on over the last six months. And there is perhaps no... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-03 00:00:00 UTC ]
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When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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At its most basic level, metadata is about 5W1H—the who, what, where, when, why, and how of a data set, object, or resource (such as an article, a book, or a journal). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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DC Universe, an online subscription service that will offer access to live action films, animation, digital comics, and merchandise, will go live in the fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Turning roadblocks into building blocks—that, and sheer determination—drives India’s digital solutions industry, where obstacles to achieving speedier, smarter, more secure, and seamless workflows to meet publishing demands are many and varied. Making challenges into solutions, embracing new... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Collectively, digital solutions vendors in India are functioning like a major hospital. Most of the time, they are expected to jump in at critical moments to bring urgent solutions to publishing projects, much like emergency medicine personnel handling trauma and unscheduled patients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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