Measuring Your Digital Magazines

Understanding why and how readers engage with the product will inform your marketing. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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Sapere launches with digital focus

Three former Endeavour Press colleagues are applying their considerable experience to a new, e-book-focused outfit concentrated on author and reader care. Continue reading at The Bookseller

[ The Bookseller | 2018-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital focus


Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books

From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive.  The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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Here’s How Facebook’s Algorithm Shift Is Hurting Digital Publishers, and the Steps They Can Take to Survive

Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek

[ AdWeek | 2018-03-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #bold move #facebook made


Juvenile Categories Post Double Digits Unit Gains

The Weekly ScUnit sales of print books rose 3% in the week ended Feb. 25, 2018, over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Four Magazines Share Top Rank in Latest Readership Study

Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Facebook Is Helping Local News Publishers Get More Digital Subscribers

Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek

[ AdWeek | 2018-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #$3 million #digital subscribers


NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners

Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sports world #female executives #produce content #nbc sports #instagram account #digital publisher #growing list


Ad Lib Podcast: Pop-Up Magazine's Chas Edwards Takes the Written Word on The Road

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age

[ Advertising Age | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #true stories #rss feed #google play #written word


Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media #big business #post print #print continues


TV Upfront and Digital NewFront 2018 Calendar

It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fourth quarter #conde nast


Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek

[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Hearst Is Laying Off Over A Dozen Staffers At Women’s Health Magazine

The publication’s editorial team will be combined with other Hearst magazines, including Cosmopolitan. Men’s Health faces a similar fate. It’s bad out there for the magazine industry as more consolidation leads to more dismissals. Hearst Media is laying off at least 15 editorial employees from... Continue reading at Fast Company

[ Fast Company | 2018-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine industry #editorial team #health magazine #dozen staffers


Layoffs Continue at Hearst Magazines After Rodale Acquisition

At least 50 more employees have been let go as the integration continues, per sources. The post Layoffs Continue at Hearst Magazines After Rodale Acquisition appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-14 00:00:00 UTC ]
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Clique co-founder Katherine Power on how to succeed in a new era of digital media

As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday

[ Digiday | 2018-02-13 00:00:00 UTC ]
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European publishers look to digital subscriptions to reduce platform dependency

Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital subscriptions #european publishers


Following Up With Pop-Up Magazine, From the Other Side of the Curtain

We sent a reporter to Brooklyn to take in the sights, sounds and atmosphere of the touring experiential magazine. The post Following Up With Pop-Up Magazine, From the Other Side of the Curtain appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-12 00:00:00 UTC ]
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Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity

With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #diversity appeared


Hearst Magazines Taps New Global VP | People on the Move

Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deputy editor #teen vogue #move appeared


Entertainment Magazines Lead the Pack in Readership Study

Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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