Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

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NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
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Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers

The Tandem Collective's Naomi Bacon flew to Taipei International Book Exhibition to introduce 'community-led' book marketing. The post Marketing in ‘Tandem’: Naomi Bacon and Taipei’s Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-06 14:47:16 UTC ]
More news stories like this | All news stories tagged with: #naomi bacon #post marketing #book marketing #publishers appeared #tandem collective


At Cairo Book Fair, Publishers Expand Rights Trade and Marketing

Publishers are building up their rights and digital business at Cairo International Book Fair this year, despite regional economic challenges. The post At Cairo Book Fair, Publishers Expand Rights Trade and Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-02 17:35:34 UTC ]
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Italy’s Book Market Up 13.3 Percent Over 2019

Presented in Venice at the Mauri School, the 2022 report from Italy's publishers shows gains over the pre-pandemic era, amid market shifts. The post Italy’s Book Market Up 13.3 Percent Over 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-27 17:39:09 UTC ]
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The book world needs practical dreamers. Enter publisher-novelist Martin Riker

Micro-publisher Martin Riker has just published a novel of his own, 'The Guest Lecture,' that proves fiction can be experimental and rigorous at once. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-26 14:00:20 UTC ]
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Steep discounts reign supreme for Prince Harry's mega-marketed memoir Spare

Publishing experts say the highly discounted product launches for mega-marketed books like Spare are an entrenched method big booksellers use to get people into stores, especially in an era where online competition is only a click away. ... Continue reading at CBC

[ CBC | 2023-01-21 09:00:00 UTC ]
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Amazon Layoffs Hit Comixology Staff

The e-tail giant's plans to cut 18,000 jobs has resulted in a large number of layoffs at its Comixology operation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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The Most Anticipated Science Fiction and Fantasy Books of 2023, According to Goodreads

Goodreads has released a list of its most anticipated science fiction and fantasy releases for 2023. Get your TBRs ready! Continue reading at Book Riot

[ Book Riot | 2023-01-11 18:35:26 UTC ]
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Media Agencies Call on Marketers to Change Their Digital Strategies

Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek

[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Prince Harry’s memoir hits No 1 on Amazon, predicted to be one of year’s bestsellers

Spare is already the UK’s top-selling title a day ahead of publication, with high-street retailers expecting sustained interest in the royal psychodramaPrince Harry’s Spare is currently the No 1 in the UK Amazon bestseller charts and among the biggest pre-order titles for high-street retailers,... Continue reading at The Guardian

[ The Guardian | 2023-01-09 17:46:20 UTC ]
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German Book Market in 2022: Sales Down 2.1 Percent

The Börsenverein reports on book sales and bestsellers in German book market in 2022 and depicts 'a major economic challenge.' The post German Book Market in 2022: Sales Down 2.1 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-01-05 14:26:20 UTC ]
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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age

[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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The Guardian hit by suspected ransomware attack

Prominent news organizations are high-value targets for hackers and it appears that The Guardian is the latest to have fallen victim to an attack. A "serious IT incident" struck the publication on Tuesday evening. “We believe this to be a ransomware attack but are continuing to consider all... Continue reading at Engadget

[ Engadget | 2022-12-21 19:15:42 UTC ]
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10 New Historical Fiction Books Hitting the Shelves

Whether you love spy fiction, romances, sprawling sagas, or even horror, there’s a new historical fiction book for you on this list, like In the Upper Country by Kai Thomas. Continue reading at Book Riot

[ Book Riot | 2022-12-21 11:36:00 UTC ]
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After Further Revue, Twitter to Shut Down Newsletter Publishing Platform Jan. 18

Twitter is shutting down Revue, the newsletter publishing platform it acquired in January 2021. Revue founder Martijn de Kuijper said in a post on the company's website that the platform will shut down Jan. 18 and all data will be deleted, adding, "This has been a hard decision because we know... Continue reading at AdWeek

[ AdWeek | 2022-12-14 23:00:00 UTC ]
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NPD Books: US Market Underperforming in the Holidays

The United States' book market 'finished November at 6 percent below 2021,' NPD Books' Kristen McLean reports. The post NPD Books: US Market Underperforming in the Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 17:01:25 UTC ]
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Hitting the Books: AI is already reshaping air travel, will airports themselves be next?

The holiday travel season is once again upon us! It's the magical time of the year that combines standing in airport security lines with incrementally losing your mind as the hands of your watch perpetually tick closer to a boarding time that magically moved up 45 minutes since you left the... Continue reading at Engadget

[ Engadget | 2022-12-04 15:30:19 UTC ]
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Disney built an AI that can easily make actors look younger or older

Disney researchers have developed an artificial intelligence system that seemingly makes it far easier to make an actor appear younger or older in a scene. While artists will still be able to make manual adjustments to make sure the effect looks as realistic as possible, the AI tool could take... Continue reading at Engadget

[ Engadget | 2022-12-01 15:45:09 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
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Bookwire in France: A ‘New’ Audiobook Market

Bookwire's half-day 'All About Audio' conference highlighted trends in the fast-growing but still-young popularity of audiobooks in France. (Sponsored) The post Bookwire in France: A ‘New’ Audiobook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-23 18:44:09 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook market #post bookwire