Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

Other news stories related to: "Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform"


‘The Crane Wife’ essay hit a nerve. A new book reminds us why.

C. J. Hauser’s memoir-in-essays is a frank exploration of intimacy and romance that doesn’t always lead to a happily ever after. Continue reading at The Washington Post

[ The Washington Post | 2022-07-05 13:21:38 UTC ]
More news stories like this | All news stories tagged with: #book reminds #crane wife


Hitting the Books: Summer reading list

More than a million new titles are published annually in the US, far more than even the most bibliophilic secret agent could get through. Even with a weekly publishing schedule, we can only bring you 52 Hitting the Books each year. To help shine a spotlight on all the fantastic stories that... Continue reading at Engadget

[ Engadget | 2022-06-22 17:30:23 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #john scalzi


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


Children's Institute 2022: Supply Chain Issues Hit Sidelines, Too

Sales of jigsaw puzzles and games remain strong sellers, along with art supplies more than two years into Covid. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this |


Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | All news stories tagged with: #kindle #chinese market #kindle sales


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #expanded version


Hit the Road with these Bookish Road Trip Essentials

Pack those books, queue up an audiobook or two, and make your summer road trip decidedly more bookish with these fun pieces!- Courtney Rodgers Continue reading at Book Riot

[ Book Riot | 2022-05-30 10:31:00 UTC ]
More news stories like this | All news stories tagged with: #audiobook


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling books #barnes noble #book show


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly


‘I almost got hit’: the Ukrainian journalists turned war correspondents overnight

Initially writing stories and making television reports was secondary for the journalists as many focused on survivalRussia-Ukraine war: latest updatesWhen the war started journalists in Ukraine found themselves at the centre of the biggest story in the world. They became war correspondents... Continue reading at The Guardian

[ The Guardian | 2022-05-10 17:24:57 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #russian invasion #biggest story


Book Biz Stocks Take a Hit

A tough year for the stock market got worse in April, leading the Publishers Weekly Stock Index, now down to only six companies, to drop 8.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers weekly #stock market #tough year


Hitting the Books: Dodge, Detroit and the Revolutionary Union Movement of 1968

After decades on the decline intro, America's labor movement is undergoing a massive renaissance with Starbucks, Amazon and Apple Store employees leading the way. Though the tech sector has only just begun basking in the newfound glow of collective bargaining rights, the automotive industry has... Continue reading at Engadget

[ Engadget | 2022-05-01 14:00:34 UTC ]
More news stories like this | All news stories tagged with: #book club #male counterparts


Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #tandem collective #don winslow #post marketing


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #creative types #struck deals #traditional tv


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | All news stories tagged with: #book industry #book publishing


United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
More news stories like this | All news stories tagged with: #book market #kristen mclean #strong performance


Frank Martin obituary

Guardian photographer who captured most of the main events and notable people from the early 1960s to the late 90sThe photographer Frank Martin, who has died aged 89, was on the staff of the Guardian from 1964 to 1997, creating an extensive body of work that covered news, arts, fashion, politics... Continue reading at The Guardian

[ The Guardian | 2022-04-13 16:01:26 UTC ]
More news stories like this | All news stories tagged with: #novelists #rolling stones #norman mailer #jimmy carter #david hockney #mark rylance #early 1960s


Emily St. John Mandel’s ‘Sea of Tranquility’ is a mind-bending novel

"Station Eleven" author Emily St. John Mandel explores time travel and the nature of reality. Continue reading at The Washington Post

[ The Washington Post | 2022-04-12 13:40:01 UTC ]
More news stories like this | All news stories tagged with: #station eleven #john mandel #emily st


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | All news stories tagged with: #digital books #print book #subscriptions appeared