Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

Other news stories related to: "Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform"


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


Hitting the Books: The genetic fluke that enabled us to drink milk

It may not contain our recommended daily allowance of Vitamin R but milk — or "cow juice" as it's known on the streets — is among the oldest known animal products repurposed for human consumption. Milk has been a staple of our diets since the 9th century BC but it wasn't until a fortuitous... Continue reading at Engadget

[ Engadget | 2021-10-23 15:30:38 UTC ]
More news stories like this | All news stories tagged with: #top chef #long list


Hitting the Books: How Amazon's aggressive R&D push made it an e-commerce behemoth

Amazon is the Standard Oil of the 21st century. Its business operations and global reach dwarf those of virtually every other company on the planet — and exceed the GDP of more than a few countries — illustrating the vital importance innovation has on the modern economy. In his latest book, The... Continue reading at Engadget

[ Engadget | 2021-10-16 15:30:33 UTC ]
More news stories like this | All news stories tagged with: #newspaper publishing #early days #electric vehicles


China crackdown on Apple store hits holy book apps, Audible

Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News

[ ABC News | 2021-10-15 21:01:46 UTC ]
More news stories like this | All news stories tagged with: #audiobook #mainland china #apple store #phone apps


Martin made BIC Green Supply Chain Committee chair

Elsevier's Rachel Martin has been appointed chair of Book Industry Communication's (BIC) recently created Green Supply Chain Committee, as it launches a new work plan to make the supply chain greener and more sustainable. Continue reading at The Bookseller

[ The Bookseller | 2021-10-11 09:51:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #rachel martin


Martin J. Sherwin, whose Oppenheimer biography won a Pulitzer, dies at 84

He partnered with Kai Bird to publish “American Prometheus,” one of three books he wrote on the Cold War and nuclear weapons. Continue reading at The Washington Post

[ The Washington Post | 2021-10-08 14:44:29 UTC ]
More news stories like this | All news stories tagged with: #cold war #kai bird


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen


The Owner of The Mysterious Bookshop Built His Dream House

And of course it includes a two-story library — modeled on the Bodleian at Oxford University — for his massive collection of books. Continue reading at The New York Times

[ The New York Times | 2021-09-28 09:00:26 UTC ]
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If you love heroic fantasy a la George R.R. Martin, you’ll love ‘The Last Viking’

Don Hollway’s new novel is a fast-paced saga based on the life of Harald Hardrada, the 11th-century Norse adventurer Continue reading at The Washington Post

[ The Washington Post | 2021-09-22 11:00:00 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


Hitting the Books: A look at the 1920s airship that nearly made it to the North Pole

During the Roaring '20s just about everybody was convinced that dirigibles were not just the future of luxury travel but that these lumbering airships could also serve as platforms for scientific exploration and adventure. Why slog through malaria-infested jungles, parched deserts and frozen... Continue reading at Engadget

[ Engadget | 2021-09-18 15:30:21 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #sources told #years earlier


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital marketing


Hitting the Books: What exactly did Jodi Foster hear in 'Contact'?

Art may imitate life but it rarely does so with realistic fidelity. As Naomi Pequette, Space Science Programs Specialist at the Denver Museum of Nature and Science, argues in her essay "The Sounds of Contact" as part of The Science if Sci-Fi Cinema: Essays on the Art and Principles of Ten Films,... Continue reading at Engadget

[ Engadget | 2021-09-04 15:30:43 UTC ]
More news stories like this | All news stories tagged with: #science fiction #literally millions #central theme


Booksellers Hit the Books

A newly launched professional bookseller certification program aims to boost indie bookselling skills. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Chinese education changes could hit ELT divisions at UK publishers

China has announced a series of reforms for private education companies, which could impact English Language Teaching (ELT) divisions at UK publishers.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-25 16:50:15 UTC ]
More news stories like this | All news stories tagged with: #uk publishers


Pinter & Martin acquires birthing guide for Black women

Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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International book markets make 'significant' gains in first half of 2021

International book markets have made significant gains in the first half of 2021, defying the impact of the coronavirus pandemic, according to a survey carried out by charts and market research data supplier GfK Entertainment. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 00:32:33 UTC ]
More news stories like this | All news stories tagged with: #coronavirus pandemic


Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
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ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #user-generated content