Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

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Coming in March: A New Platform for the Pubeasy Ordering System

'A streamlined modern interface' is promised in the coming rebuild of the Web-based international book ordering system. The post Coming in March: A New Platform for the Pubeasy Ordering System appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-17 05:12:44 UTC ]
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Europa gets Midas touch for Perrin's Italian lockdown hit

Europa Editions UK is working with Midas for the first time to launch the paperback of Italian lockdown sensation Fresh Water for Flowers by French writer Valérie Perrin in June. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 01:07:55 UTC ]
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Export delays and cost hikes continue to hit trade with Europe

The trade is continuing to face lengthy delays exporting books to Europe following the end of the post-Brexit transition period, with Amazon understood to have made changes to its purchasing to mitigate the issue. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 23:27:28 UTC ]
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‘The Three Mothers’ honors the women who made Martin Luther King Jr., Malcolm X and James Baldwin

In her new book, Anna Malaika Tubbs shines a light on the strong women behind three influential Black leaders Continue reading at The Washington Post

[ The Washington Post | 2021-02-12 07:00:00 UTC ]
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Danny Trejo’s memoir is hitting shelves (extremely hard) this summer.

Beloved Mexican-American actor and restauranteur Danny Trejo’s first memoir, Trejo: My Life of Crime, Redemption, and Hollywood—which details Trejo’s path from drug addiction and incarceration in some of America’s most notorious prisons (including San Quentin, Folsom, and Soledad), to unexpected... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-09 21:03:44 UTC ]
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Pubeasy Grows in 2020, Updated Platform Coming in March

MVB U.S.'s Pubeasy added 882 client bookstores in 2020, bringing its total client list to nearly 4,000. A modernized platform will debut in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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‘The Queen’s Gambit’ is a bestseller, but its author, Walter Tevis, was hardly a one-hit wonder

Tevis wrote science fiction greats like “The Man Who Fell to Earth” and the overlooked “Mockingbird.” Also, “The Hustler.” Continue reading at The Washington Post

[ The Washington Post | 2021-02-03 17:15:28 UTC ]
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Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
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Christopher Little, Who Built an Empire Around a Boy Wizard, Dies at 79

As a struggling literary agent in London, he took a chance on J.K. Rowling and Harry Potter, turning her books into the most lucrative literary franchise in history. Continue reading at The New York Times

[ The New York Times | 2021-01-27 22:39:44 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
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White Rabbit hits the right note with two from Dylan Jones

White Rabbit publisher Lee Brackstone has acquired world rights to two new books by Dylan Jones, through Jonny Geller at the Curtis Brown Group. Continue reading at The Bookseller

[ The Bookseller | 2021-01-25 10:46:54 UTC ]
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Wattpad has been sold to Naver, Korea’s leading internet platform, for $600 million.

Some news for self-published writers: this week, Publishers Weekly reported that Naver, Korea’s leading internet platform, is acquiring Wattpad for over $600 million in cash and stock. For those who aren’t among the 90 million people that used Wattpad in 2020, or who don’t have any fanfiction... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-22 18:51:40 UTC ]
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BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
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'There’s no other law like this in Australia': Facebook hits out at digital media code

The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff

[ Stuff | 2021-01-20 18:52:54 UTC ]
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Bookstat chart: Quinn's Bridgerton hits multiply

The “Bridgerton” boom in the Bookstat chart has continued, with the second title in Julia Quinn’s Regency-set romance series, The Viscount Who Loved Me (Avon), leapfrogging its predecessor to claim the number one for the week ending 16th January. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 16:52:52 UTC ]
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Debut fiction did well in pandemic-hit 2020

Debut novelists performed solidly last year, despite widespread fears that they would lose out to more established authors due to 2020's pandemic-hit publishing schedules. Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 13:16:53 UTC ]
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Amazon Hit with E-book Price Fixing Suit

The law firm that successfully sued Apple and five major publishers for colluding to fix e-book prices in 2011 has filed a class action against Amazon, accusing the company of colluding with the Big Five publishers to eliminate price competition from the e-book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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