Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform

In a BookExpo presentation, Goodreads explicated a publisher's elevation of a title to 'Times' bestseller status using the platform's amplification. The post Marketing: Anatomy of a St. Martin’s Hit Built on the Goodreads Platform appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-06-04 00:00:00 UTC ]

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Mackesy hit named bestselling UK hardback since records began

Charlie Mackesy’s The Boy, the Mole, the Fox and the Horse has become the UK’s bestselling adult hardback book since records began, according to figures released by publisher Ebury. Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 07:15:56 UTC ]
More news stories like this | All news stories tagged with: #hardback #figures released #sthe boy #charlie mackesy #records began


Cosy crime, cookbooks and a surprise hit: what we’ve really read in the pandemic

It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian

[ The Guardian | 2021-12-11 09:00:06 UTC ]
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Unbound reprints 70,000 copies of TikTok hit Cain's Jawbone

Unbound is reprinting 70,000 copies of Cain's Jawbone, as the literary mystery by Edward Powys Mathers continues to prove a TikTok sensation and bookshops experience high demand from customers.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-03 14:34:58 UTC ]
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“Creating Lines in Response.” An Interview with Poet Tongo Eisen-Martin

For this installment in a series of interviews with contemporary poets, contributing editor Peter Mishler corresponded with Tongo Eisen-Martin. Eisen-Martin is the Poet Laureate of San Francisco, California. He is the author of Heaven Is All Goodbyes (City Lights Books, 2017), which was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-01 09:49:18 UTC ]
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Literature event accessibility guide hits funding target after industry support

A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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Books in the Media: The Every by Dave Eggers hits the spot

The Every by Dave Eggers (Hamish Hamilton) took the media by storm this week picking up mentions in The Guardian, Telegraph, Sunday Times, Times, iNews and Scotsman.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 14:18:03 UTC ]
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In latest breach, Iran's Mahan Air hit with cyberattack

Iran's state TV says a cyberattack has disrupted access to the country's privately owned Mahan Air Continue reading at ABC News

[ ABC News | 2021-11-21 09:33:44 UTC ]
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'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
More news stories like this | All news stories tagged with: #independent bookshop #raising funds #open market #secure future


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Spotify acquires audiobook platform Findaway

Spotify could soon be home to a lot more audiobooks. The streaming service has acquired audiobook platform Findaway, the companies announced. Terms of the deal were not disclosed, but the acquisition suggests Spotify is looking to build out its own library of audiobook titles.Findaway is an... Continue reading at Engadget

[ Engadget | 2021-11-11 21:00:04 UTC ]
More news stories like this | All news stories tagged with: #audiobook #harry potter #audiobook listeners #streaming platform #companies announced


Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Publishers, AAP Hit Back in Internet Archive Discovery Dispute

Lawyers for the AAP and the plaintiff publishers insist that communications and documents being withheld in the case are in fact privileged, and accused the IA of "attempting to litigate this case and their desired policy gains in the press based on a false narrative rather than in the courtroom... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Indie hit with New Year wait for reprints due to European paper squeeze

As concerns about paper shortages continue, one press has said it will have to wait until the New Year if it wants to reprint popular titles through some European firms.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 02:54:26 UTC ]
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