Publishers may have been left questioning the viability of Facebook Live in recent months, but it’s a completely different story on the marketing side of the spectrum. The post Marketers are still into Facebook Live appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-03-01 00:00:00 UTC ]
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Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at AdWeek
[ AdWeek | 2016-01-07 00:00:00 UTC ]
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For the second time in four days, China halted stock trading Thursday after the benchmark Shanghai composite index plunged more than 7%. The drop-off once again triggered new measures adopted by the government to help check large declines in the market. Join the conversation on Facebook >>... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-07 00:00:00 UTC ]
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In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading at Digiday
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Is Free Basics an altruistic effort to connect the world to opportunities, or a neocolonial race to control and capitalize on new markets?Today, Mark Zuckerberg published a lengthy opinion article in The Times Of India defending his attempt to connect millions of people to the Internet via a... Continue reading at Fast Company
[ Fast Company | 2015-12-28 00:00:00 UTC ]
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The Bookseller's annual Christmas Trading Survey for independent bookshops is now live. Continue reading at The Bookseller
[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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News UK’s chief marketing officer Chris Duncan wasn’t previously a fan of publishing directly to platforms like Facebook. In previous interviews with media, he called Facebook’s launch of Instant Articles, and the g ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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Facebook’s scheme for speedy news stories has finally come to Android. With select publishers you’ll now see a lightning bolt icon in the top corner, which denotes that article is stored on Facebook’s servers and will load rapidly.This feature, as is often the case, first debuted on the... Continue reading at PC World
[ PC World | 2015-12-18 00:00:00 UTC ]
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We’re excited to announce that everyone who uses the Facebook for Android app can now read thousands of Instant Articles every day in News Feed from publishers worldwide. Combined with our recent launch of Instant Articles to everyone on Fa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-16 00:00:00 UTC ]
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Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun. The BBC and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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Regular readers of The Bookseller will be aware of the three trends driving the print renaissance: adult colouring books, clean eating titles and psychological thrillers. Thus far in 2015, total sales are up 6% year on year through Nielsen BookScan, with a good deal of that down to 2015 breakout... Continue reading at The Bookseller
[ The Bookseller | 2015-12-14 00:00:00 UTC ]
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The Bologna Children’s Book Fair and Publishers Weekly joint-sponsored their first children’s conference, Global Kids Connect, followed by a half-day focus on the Chinese children’s market. Continue reading at The Bookseller
[ The Bookseller | 2015-12-11 00:00:00 UTC ]
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Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Email marketing is still very good for books — particularly ebooks — and has arguably never been better, argues HaperCollins' Jim Hanas. The post The Persistence of Email Marketing for Book Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Facebook is changing the advertising policies for its Instant Articles platform, after publishers said restrictions made it too hard for them to generate revenue from content they posted to the social network’s new feature. & ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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Facebook's CEO Mark Zuckerberg has been ordered to depose in an intellectual property dispute between Oculus and ZeniMax Media, as he has "unique knowledge" of his decision to buy and his valuation of the wearable virtual reality technology company. ZeniMax sued Oculus in May 2014 for exploiting... Continue reading at PC World
[ PC World | 2015-12-09 00:00:00 UTC ]
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European data protection authorities want Facebook to stop using cookies to track people who don't have a Facebook account.As part of a case brought by the Belgian Privacy Commission, a Brussels court ordered Facebook in an interim ruling not to track people in Belgium using its "datr" cookie... Continue reading at PC World
[ PC World | 2015-12-07 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.I Tried Holiday Shopping on Fa... Continue reading at Engadget
[ Engadget | 2015-12-05 00:00:00 UTC ]
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"The Wiz Live!" got NBC pretty close to the Emerald City, at least ratings-wise. NBC's nearly three-hour telecast of the 1974 Broadway musical -- a soul-tinged retelling of "The Wizard of Oz" -- delivered 11.4 million total viewers, according to Nielsen. Queen Latifah starred in the title role,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
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