For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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In filings made September 20, lawyers for publishers rejected Audible's suggestion that the dispute over Captions is a contract issue, and argued that the program, if allowed to include their works, would clearly infringe their copyrights and cause 'irreparable' harm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-21 04:00:00 UTC ]
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In “The Girls,” Abigail Pesta interviews some of the promising gymnasts the Olympic doctor abused. Continue reading at The Washington Post
[ The Washington Post | 2019-08-07 20:23:06 UTC ]
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The author paints alternate realities to explore, obliquely, what it means to be alive today. Continue reading at The Washington Post
[ The Washington Post | 2019-07-16 13:15:03 UTC ]
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#chuck klosterman
After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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This year’s BISG annual meeting, held April 26 at the Harvard Club in New York City, surveyed a range of trends across the publishing supply chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 04:00:00 UTC ]
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Speculative writers flesh out our passing thoughts into complete, functioning societies and explore how they might unfold. Continue reading at The Conversation
[ The Conversation | 2019-04-18 09:22:03 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Cengage c.e.o. Michael Hansen says his firm’s new "Netflix for textbooks" subscription model is "a radical solution" for the US market which he "hopes and believes" others will emulate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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#michael hansen
Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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For a picture of what life was like in 2017, look no further than the apps, movies, books, and music that topped the App Store and iTunes charts. This week, Apple revealed the most popular titles that iOS users downloaded over the course of the year. In terms of media, the top choices weren’t... Continue reading at Slate
[ Slate | 2017-12-09 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Can self-publishing find traction in scholarly publishing as it has parts of general publishing? A recent panel at London Book Fair took up the question. The self-publishing platform Lulu has rolled out a service called Glasstree for scholarly authors. ‘Publishing Perspectives’ contributor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-30 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
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The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
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AIM's SVP of digital and creative services talks to Folio: about launching a marketing services unit as an enthusiast publisher in today's industry. The post Active Interest Media’s Jonathan Dorn on New Marketing-Services Unit appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-10 00:00:00 UTC ]
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Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multi-photo campaigns through its self-service interfaces. Carousel lets marketers use up to five still images in a single ad, as viewers can swipe through them like virtual magazine pages. ... Continue reading at AdWeek
[ AdWeek | 2015-10-31 00:00:00 UTC ]
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Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Vance Publishing is consolidating its woodworking portfolio into a single title, Woodworking Network, in a move it hopes will save money and strengthen its growing core. Formerly three separate magazines—Custom Woodworking Business, Closets and Wood Products—the new entity officially merges... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-28 00:00:00 UTC ]
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