For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian
[ The Guardian | 2023-10-02 06:00:06 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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#integrated marketing
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Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation
[ The Conversation | 2023-09-28 05:05:12 UTC ]
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Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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#print books
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After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget
[ Engadget | 2023-09-20 14:00:09 UTC ]
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Quests are a true bedrock of fantasy: the hero’s journey, the wandering hero. From Odysseus to Gawain, to Don Quixote to Bilbo Baggins, to Genly Ai to Geralt of Rivia. Generally a male-coded trope, episodic in format. When I began turning the concept of Godkiller over in my head, I knew I wanted... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-15 08:30:21 UTC ]
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#don quixote
This year's Small Press Expo Ignatz Awards struck a note of solidarity and defiance against censorship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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#small press
The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Take a fun quiz about things that scare you and receive a great book recommendation to scare you even more! Continue reading at Book Riot
[ Book Riot | 2023-08-31 10:37:00 UTC ]
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A library card is one of the most useful things you can have in your wallet. Libby offers free access to ebooks and audiobooks if you have a supported library card (some 90 percent of public libraries in North America now use OverDrive's app). Not only that, you can also use Libby to read a host... Continue reading at Engadget
[ Engadget | 2023-08-28 17:00:30 UTC ]
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David L. Craddock's recent book about the game reveals the massive amount of effort it took to develop the game. Continue reading at Wired
[ Wired | 2023-08-26 14:23:52 UTC ]
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Drew Gilpin Faust, former Harvard University president, discusses her memoir “Necessary Trouble,” about her rebellion against sexist and racist strictures of 1950s Virginia. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-08-22 16:11:00 UTC ]
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#memoir
The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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With the pending retirement of three veteran editors, Viking Penguin has promoted seven editors to new roles and hired Seema Mahanian as senior editor at Pamela Dorman Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-09 04:00:00 UTC ]
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Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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#digital media
Seasoned author and writing mentor Beth Kempton shares 10 books that will improve your craft. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-03 04:00:00 UTC ]
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Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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#tarot cards
The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
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