Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

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SPD to Roll Out New Services with Warehouse Transfer Completed

Small Press Distribution has finished moving 300,000 titles from its former warehouse in Berkeley, Calif., to facilities owned by Ingram and Publishers Storage and Shipping, and has begun a new fundraising effort to help the distributor roll out new services to publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small press #fundraising effort


U.K. Publishing Spotlight: Head of Zeus Prioritizes the U.S. Market

The managing director of Head of Zeus argues that the U.S. market presents a big opportunity for U.K. publishers, and is worth the effort to break through. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #big opportunity #publishing spotlight


PRH to Reinvent Its U.K. Grantham Book Services Warehouse as European Hub for PRH US

Penguin Random House UK was planning to close its Grantham Book Services warehouse as it shuts down its third-party distribution business. But the facility will now be converted into a hub for PRH US to service is U.K. and European retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Spotify swings to loss as it adds 200,000 audiobooks to paid service

Job cuts add to costs for streaming service but it gains 10m premium subscribers in fourth quarterSpotify’s push beyond music has tipped the streaming service into the red again, after it acquired the rights to 200,000 audiobooks for premium subscribers, with Prince Harry’s autobiography and... Continue reading at The Guardian

[ The Guardian | 2024-02-06 15:45:35 UTC ]
More news stories like this | News stories tagged with: #audiobook #fourth quarter #prince harry #premium subscribers #streaming service


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #international book #strong year #sales tax


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #independent publisher #growing number #media companies


Mirror publisher’s boss warns print titles could become loss-making in five years

Reach chief tells staff to face ‘inconvenient truth’ over print but says digital will stabilise profitabilityThe boss of the publisher of the Mirror, Express and Star newspapers has warned staff they have to face the “inconvenient truth” that its print titles will become loss-making in as soon... Continue reading at The Guardian

[ The Guardian | 2024-01-23 08:00:43 UTC ]
More news stories like this | News stories tagged with: #print titles #newspaper industry #liverpool echo #birmingham mail


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book group #marketing efforts #annual letter


A sense of place: Brooklyn writers on why they love the borough

Novelists in Brooklyn draw inspiration from the New York borough’s cast of thousands, and particularly from its idiosyncratic neighborhoods. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-12-21 19:46:00 UTC ]
More news stories like this | News stories tagged with: #novelists


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #book market #statshot report #post aap


Dhonielle Clayton Is Working to Make the Book World More Diverse

Her solution? A packaging business that sells ideas for commercial genre fiction featuring characters from broadly diverse backgrounds. Continue reading at The New York Times

[ The New York Times | 2023-12-10 10:00:31 UTC ]
More news stories like this | News stories tagged with: #book world #dhonielle clayton


Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican market #publishers discuss #post children #mexican children


Arkane Lyon is making a Blade game and we're all very excited

Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget

[ Engadget | 2023-12-08 03:21:48 UTC ]
More news stories like this | News stories tagged with: #comic book #release date #recent titles #exciting news #game awards


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #publishers make #stable market #post italy


Best Ebook Subscription and Audiobook Services (2023)

You can read countless ebooks, listen to audiobooks, and browse comics with one of these WIRED-tested digital reading subscriptions. Continue reading at Wired

[ Wired | 2023-12-02 14:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #ebook subscription


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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France’s Vivlio, 10 Years Old, Launches New Ebook Service

Not unlike the 'Storytel Originals' effort to create new audiobook content in some markets, France's Vivlio is starting a 'Stories' platform. The post France’s Vivlio, 10 Years Old, Launches New Ebook Service appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-16 22:07:48 UTC ]
More news stories like this | News stories tagged with: #audiobook #ebook service #post france


How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #vice president


Spotify’s Streaming Audiobook Service Launches in the U.S.

A little over a month after launching in the U.K. and Australia, Spotify's new streaming audiobook service is now available the U.S., meaning that tens of millions of Spotify premium subscribers now have access to a catalog of more than 200,000 audiobook titles—including titles from all the Big... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook