Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other news stories related to: "Making Sense of Marketing Services"


Chang Jiang Printing Media Is All About Service

Finding “good homes for good projects” is the ongoing mission for Chang Jiang Printing Media founder and marketing director Samuel Chung. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Page Street Makes First Foray into Adult Fiction with Horror Line

A new line of horror titles from the Salem, Mass.–based Page Street Publishing, set to launch in spring 2025 under the stewardship of editor Alexandra Murphy, will mark the publisher's first adult fiction program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #horror titles #adult fiction


Making peace with Spock: Adam Nimoy on reconciling with his famous father

Adam Nimoy, son of Leonard, has published a memoir that centers on the distance he felt from his father and the quest for reconciliation. We talk with Adam ahead of a double screening and talkback in Los Angeles this weekend. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-08-28 19:48:37 UTC ]
More news stories like this | News stories tagged with: #memoir


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


15 open-source apps that make any Windows PC better — for free

One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World

[ PC World | 2024-08-27 10:30:00 UTC ]
More news stories like this | News stories tagged with: #ebooks #ebook reader #kindle #tv channels #playback speed


Martha Baillie on the Ethics of Making Literature From a Loved One’s Suffering

In all of Martha Baillie’s books you can feel her sister. Her words offer a portal to the multiplistic experiences of existence—to understand better how cut off we can be from each other and where true connection flickers too. This year, Baillie’s memoir There is No Blue was published by Granta... Continue reading at Electric Literature

[ Electric Literature | 2024-08-23 11:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir #electric literature #granta books


IBPA and EveryLibrary Make a Play for the Freedom to Read

We Are Stronger Than Censorship is a new program aiming to supply diverse books to young readers, which has begun fundraising and bringing partners on board ahead of a September 9 launch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers


St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety


The Google TV Streamer makes Apple TV look dated

The Google TV streamer, a Chromecast replacement, is truly an AI-first device, using Gemini to offer content summaries and screen savers. The Apple TV version, with Apple Intelligence, can’t be far behind. I’ve long been a fan of the Apple TV (Apple’s digital media player set-top, box–not to be... Continue reading at Fast Company

[ Fast Company | 2024-08-17 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #operating system #large part #streaming service #apple tv #set-top box


CIA brainwashing experiments helped make Outlast an iconic horror series

The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget

[ Engadget | 2024-08-14 19:50:55 UTC ]
More news stories like this | News stories tagged with: #graphic novel #art director #recently hired #creative process


Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #hachette book


‘A landless Indian’ discovers a sense of home and identity

In the memoir “Becoming Little Shell: A Landless Indian’s Journey Home,” Chris La Tray weaves together personal and tribal history. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-08-08 18:23:50 UTC ]
More news stories like this | News stories tagged with: #memoir


With a new life and fresh ideas, Sandra Lee makes a TV comeback with a Netflix food competition show

Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News

[ ABC News | 2024-08-08 14:54:47 UTC ]
More news stories like this | News stories tagged with: #cookbook #cookbook author #fresh ideas


Open Road Launches Geo-Targeting Service to Fight Book Bans

In an effort to help consumers find and read books that have been banned in their localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting initiative, focusing on 10 states where book banning is most prevalent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book banning #read books


Cloud Services Drive Amazon in Second Quarter

Results at Amazon Web Services helped to increase second quarter sales and profits 10% and 90%, respectively, at the company, while sales in its online sales division rose only 5%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter sales


STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:


SDCC 2024: Kids’ Comics Make a Comeback

While children colored Bluey pages and adults geeked out over the latest Marvel and DC announcements, there were indications of a growing middle ground of titles for all ages at last month’s Comic-Con International in San Diego. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san diego #comic-con international


Freud's Writings Get an Update—30 Years in the Making

'The Revised Standard Edition of the Complete Psychological Works of Sigmund Freud,' copublished by Rowman & Littlefield and the Institute of Psychoanalysis, took three decades for editor and translator Mark Solms to complete. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rowman littlefield


Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
More news stories like this | News stories tagged with: #bookscan #circana bookscan


Indie Presses Make Welcoming Homes for Immigrant Writing

At Restless Books, Black Lawrence Press, and Academic Studies Press, first-generation American editors want to hear from writers with cross-cultural stories to tell. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #restless books