Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other Publishing stories related to: 'Making Sense of Marketing Services'


Simon & Schuster Turns 100 With a New Owner and a Sense of Optimism

The milestone comes after a particularly turbulent period, when the publisher was put up for sale and bought by a private equity firm. Since then, investments have boosted morale and helped it grow. Continue reading at The New York Times

[ The New York Times | 2024-04-10 15:26:51 UTC ]
More news stories like this | News stories tagged with: #turbulent period #schuster


Six ‘implicitly optimistic’ novels make the International Booker prize shortlist

From books about disintegrating relationships and countries to a worker’s-eye view of Korea and a story of farmers in Brazil, the selected titles engage with current realities, say the judging panelKorean writer Hwang Sok-yong and German author Jenny Erpenbeck appear on this year’s International... Continue reading at The Guardian

[ The Guardian | 2024-04-09 13:00:09 UTC ]
More news stories like this | News stories tagged with: #year running #s-eye view #korean history #guardian review #german author


‘Unfurling tension and menace’: how slow TV like Ripley makes for a truly gripping watch

Elegant, luxurious, catlike … Netflix’s Andrew Scott-starring series is devastatingly unhurried – although not all viewers agree• Don’t get the What’s On TV newsletter delivered to your inbox? Sign up hereThe reviews for Netflix’s elegant new Patricia Highsmith adaptation, Ripley, have been... Continue reading at The Guardian

[ The Guardian | 2024-04-09 11:00:06 UTC ]
More news stories like this | News stories tagged with: #andrew scott #amalfi coast #first novel


Cloud Atlas at 20: What makes a novel tattoo-worthy?

Every author wants to write a book like David Mitchell’s Cloud Atlas. Two decades after it first hit the shelves, the author of Tomorrow, and Tomorrow, and Tomorrow celebrates its daring, dazzling appealPity the writer who believes they have written the next Cloud Atlas! A literary agent once... Continue reading at The Guardian

[ The Guardian | 2024-04-06 10:00:31 UTC ]
More news stories like this | News stories tagged with: #david mitchell #raymond chandler #martin amis #george orwell #le guin #james joyce #literary agent


Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with: #big data #nielsen


MoCCA 2024 Makes a Splash

This year's MoCCA Arts Fest, an annual indie comics and graphic novel festival held March 16-17, drew large and enthusiastic crowds to New York City's Metropolitan Pavilion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #metropolitan pavilion #graphic novel


Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #international markets


Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
More news stories like this | News stories tagged with: #book markets #nielsen


Approaching 90, Pat Boone Still Makes the Case for God, Country, Grits

At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #prolific author


Lots of People Make Money on Fanfic. Just Not the Authors

Next year, SenLinYu’s Harry Potter fic Manacled will disappear from Archive of Our Own. They don’t want to take it down, but it’s the only way to keep others from profiting off of the work. Continue reading at Wired

[ Wired | 2024-02-28 20:42:17 UTC ]
More news stories like this | News stories tagged with: #harry potter


PRH to Reinvent Its U.K. Grantham Book Services Warehouse as European Hub for PRH US

Penguin Random House UK was planning to close its Grantham Book Services warehouse as it shuts down its third-party distribution business. But the facility will now be converted into a hub for PRH US to service is U.K. and European retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin random house


Taipei International Book Exhibition 2024: A Market Profile

A market boosted by the elimination of sales tax on books, Taiwan is ready for a strong year at its upcoming international book exhibition. The post Taipei International Book Exhibition 2024: A Market Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 19:49:02 UTC ]
More news stories like this | News stories tagged with: #sales tax #strong year #international book


How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group


A sense of place: Brooklyn writers on why they love the borough

Novelists in Brooklyn draw inspiration from the New York borough’s cast of thousands, and particularly from its idiosyncratic neighborhoods. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2023-12-21 19:46:00 UTC ]
More news stories like this | News stories tagged with: #novelists