Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
News tagged with: #marketing services #sales operation

Other news stories related to: "Making Sense of Marketing Services"


The best live TV streaming services to cut cable in 2024

You basically have three options for watching live TV at home: Hook up a digital antenna, pay for a cable subscription or sign up for a live TV streaming service. The content you get through a digital antenna is free, but limited to your local broadcast networks (ABC, CBS, Fox, NBC and PBS).... Continue reading at Engadget

[ Engadget | 2024-10-31 09:00:36 UTC ]
More news stories like this | News stories tagged with: #libraries #faq query


This Middle Grade Queer Graphic Novel Will Make Its Way All The Way Into Your Heart

"This book deserves to be seen by your eyes, stand tall on your bookshelf, be revisited often, and become a warm companion through hopeful and hopeless days." Continue reading at Book Riot

[ Book Riot | 2024-10-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


Can John Green Make You Care About Tuberculosis?

With a forthcoming nonfiction book and an online army of Nerdfighters, the young-adult author aims to eliminate an entirely curable global scourge. Continue reading at The New York Times

[ The New York Times | 2024-10-30 05:00:09 UTC ]
More news stories like this | News stories tagged with: #nonfiction book


Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair

Brazil's publishers this year are proud of their editorial maturity and their investment in international activities, with 38 publishers at Brazil's Frankfurt Book Fair stand. The post Brazilian Publishers Set Sights on Global Market at Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 08:56:47 UTC ]
More news stories like this | News stories tagged with: #frankfurt book fair #global market


Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
More news stories like this | News stories tagged with: #book industry #book market #european publishing


Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
More news stories like this | News stories tagged with: #nielsen #nielsen bookdata #markets appeared


8 truly useful AI tools that make your life and work easier

Artificial intelligence is the holy grail of the information age and the hot topic du jour. The hype was triggered by the revolutionary chatbot ChatGPT, which has turned our concept of non-human intelligence on its head. With a few key words, the AI creates seemingly authentic essays... Continue reading at PC World

[ PC World | 2024-10-15 10:30:00 UTC ]
More news stories like this | News stories tagged with: #libraries #playback speed


Blizzard co-founder Mike Morhaime is making a tabletop RPG party game

Blizzard co-founder and ex-CEO Mike Morhaime’s publishing company Dreamhaven just announced a new game that mixes elements of tabletop RPGs with party games like Jackbox. Sunderfolk looks to be a more casual pick-up-and-play take on something like Gloomhaven. The title has been “designed for... Continue reading at Engadget

[ Engadget | 2024-10-10 17:43:24 UTC ]
More news stories like this | News stories tagged with: #publishing company #xbox series #nintendo switch #usual suspects


The suit makes office comeback as loose, more relaxed fits reign

The classic men’s suit refuses to die. Despite disruptive sartorial movements like the rise of streetwear and the increasing casualization of C-suite uniforms — not to mention a global pandemic that put everyone in athleisure — the final nail in its coffin has yet to be hammered.In fact, some... Continue reading at Crains New York

[ Crains New York | 2024-10-10 10:03:10 UTC ]
More news stories like this | News stories tagged with: #anthology


How to Make Your Library an Even Stronger Place for Civic Engagement

"Civic engagement is an essential component of what libraries do; it's kind of why they exist." Continue reading at Book Riot

[ Book Riot | 2024-10-09 15:30:00 UTC ]
More news stories like this | News stories tagged with: #libraries #essential component


A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
More news stories like this | News stories tagged with: #book world #frankfurter buchmesse #book business #book market #mystery writing


Why Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam

Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded by Adams, BLKFam is a free, Black-owned, advertising-based... Continue reading at AdWeek

[ AdWeek | 2024-10-01 13:28:38 UTC ]
More news stories like this | News stories tagged with: #digital media #black americans #streaming services #entertainment industry


Blizzard is trying to make a StarCraft shooter again (for the third time)

Blizzard is diving into the StarCraft shooter well once again, after two previous titles were canceled. This information comes from a forthcoming book about the developer by games journalist Jason Schreier and was discussed during a recent IGN podcast. This time around, veteran developer Dan Hay... Continue reading at Engadget

[ Engadget | 2024-09-27 15:39:50 UTC ]
More news stories like this | News stories tagged with: #forthcoming book #ve heard #creative director #previous titles #spent years


Asian American Bookcon Makes Its Debut in Brooklyn

The inaugural Asian American Bookcon, to be held on September 27, will bring together three dozen authors for a day of presentations, signings, and a party. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
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West Coast ice cream shop makes its Upper West Side debut

West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York

[ Crains New York | 2024-09-20 18:17:38 UTC ]
More news stories like this | News stories tagged with: #cookbook #square foot #west village


CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #effective ways


Smaller, shorter books aren’t the only way to make publishing more climate friendly.

The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
More news stories like this | News stories tagged with: #paperback #save money #make publishing


The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | News stories tagged with: #digital content #increase awareness #increased focus #early days


Amazon’s Audiobook Narrators Can Now Make Their Own AI Voice Clones

Plus: Meta’s AI scrapes the UK, Google digitizes your passport, Chrome syncs your tabs everywhere, and (have you heard?) Apple announces some new iPhones. Continue reading at Wired

[ Wired | 2024-09-14 14:30:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #apple announces #audiobook narrators


How to Make Reading Fun Again

We surveyed authors, editors, and booksellers on the current state of middle grade reading and what might bring readers back to books as a source of fun. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #current state