With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which recently bought a 50 percent stake in reality TV mogul Mark Burnetts production company. Publishers have tried their hand before, but failed to find a sustainable business. But now they say theyve learned, the hard way, that the magazine brand and show have to be seamless to boost that brand awareness. Sadly, the content often doesnt translate well to the screen. Publishers usually dont own the show, so they miss the full benefit of selling ads into them, and when integrated sales are attempted, the platforms still tend to be bought separately. Failure can be embarrassingly public. Hearsts joint venture with Lifetime parent A&E Networkstranslating its womens magazines into a networkflamed out in under six months. Its Real Life, an ambitious lifestyle show TLC cooked up with Real Simple, was scrapped after 15 episodes. The last great effort at synergy was Talk magazine, and it just didnt work, says Michael Hirschorn, CEO and founder of Ish Entertainment and a former New York magazine editor. Magazines are a great source of material, but they dont bring in much money to the publisher. Unless you control every stage of the process, its hard to make a big profit in it. One... Continue reading at 'AdWeek'
[ AdWeek | 2011-10-18 00:00:00 UTC ]
News tagged with:
#business model
#print product
#michael clinton
A Q&A with Liz Vaccariello, the new editor-in-chief of Meredith's Parents Network. The post What to Expect from Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#liz vaccariello
Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#julia roberts
#tv adaptation
#maria semple
A recap of the week's top stories courtesy of VerticalFeed, a new service from Folio:. The post What’s Trending in Magazine Media | 12.20.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-20 00:00:00 UTC ]
More news stories like this |
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging time
#creating content
#venture capital
#diverse range
#alphabetical order
#bottom lines
Viking's recently-published title The Power is set to be turned into a long-running, global television series by Sister Pictures, co-producers of ITV's "Broadchurch". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv series
Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at Digiday
[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#apps appeared
#relevant content
#live video
The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great job
#interesting question
#adweek magazine
HQ has won two books by debut author Vicky Newham with TV rights selling to Playground Entertainment after a "hard-fought" five-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#crime debut
Television rights to Tom Marcus’ memoir Soldier Spy have been sold to Kudos, producers of "Broadchurch", "Spooks" and "Human", who are planning a returnable series. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#television rights
Months into Hearst/Verizon co-ownership, the pop culture magazine goes all-digital to focus on growing video presence. The post Complex Shuts Down Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print magazine
An independent press in Maine has found a way around reduced book coverage in newspapers and magazines by starting its own glossy magazine, which will be inserted in area newspapers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent press
#glossy magazine
The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
More news stories like this |
The print edition of Dolly, Australia’s long-running magazine for teenage girls, is closing after more than four decades. Here’s a look back at the changing face of the title that launched the careers of some of the nation’s most famous models• Goodbye, Dolly: December issue will be magazine’s... Continue reading at The Guardian
[ The Guardian | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dolly magazine
#teenage girls
#changing face
#december issue
For those who know how crucial it is to stay ahead of digital media’s ongoing evolution, we're pleased to announce a new, premium tier for our subscribers. It turns out, rich, long-view editorial content can only tell part of the story of digital. The post More than a magazine: Digiday Pulse is... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday pulse
#stay ahead
#ongoing evolution
More than 45 years after first hitting the shelves, pint copies of teen magazine Dolly will cease. Continue reading at Stuff
[ Stuff | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dolly magazine
After selling off B2B magazines, the Canadian publisher swings the axe at its Francophone titles. The post Rogers Media Cuts 60 Staffers, Shutters LouLou Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#b2b magazines
Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook live
#bleacher report
#appointment viewing
#big challenge
New York Media promotes two, while Modern Luxury shakes up the editor tree. The post Deborah Needleman Leaves T Magazine | People on the Move — 11.22.16 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-23 00:00:00 UTC ]
More news stories like this |
"Weddings in Houston" publisher alleges that "Modern Luxury Weddings Houston" violates its federal trademark. The post Wedding Magazine’s Name Change Faces Legal Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-22 00:00:00 UTC ]
More news stories like this |
The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#identity crisis
#relentless pursuit