Magazines Look to TV…Again

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which recently bought a 50 percent stake in reality TV mogul Mark Burnett’s production company. Publishers have tried their hand before, but failed to find a sustainable business. But now they say they’ve learned, the hard way, that the magazine brand and show have to be seamless to boost that brand awareness. Sadly, the content often doesn’t translate well to the screen. Publishers usually don’t own the show, so they miss the full benefit of selling ads into them, and when integrated sales are attempted, the platforms still tend to be bought separately. Failure can be embarrassingly public. Hearst’s joint venture with Lifetime parent A&E Networks—translating its women’s magazines into a network—flamed out in under six months. Its Real Life, an ambitious lifestyle show TLC cooked up with Real Simple, was scrapped after 15 episodes. “The last great effort at synergy was Talk magazine, and it just didn’t work,” says Michael Hirschorn, CEO and founder of Ish Entertainment and a former New York magazine editor. “Magazines are a great source of material, but they don’t bring in much money to the publisher. Unless you control every stage of the process, it’s hard to make a big profit in it.” One... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-18 00:00:00 UTC ]

Other news stories related to: "Magazines Look to TV…Again"

The Morning After: Those geomagnetic storms are messing with farming tech’s GPS systems

Over the last few days, heightened solar activity (and those heady geomagnetic storms) led to outages in the GPS navigation systems that guide some modern tractors from John Deere and other brands. 404 Media reported farmers have been told to pause using high-tech tractors that use GPS systems... Continue reading at Engadget

[ Engadget | 2024-05-13 11:15:58 UTC ]
More news stories like this

News Corp denies it played a part in Stan Grant’s decision to leave Q+A amid racist attacks

Murdoch’s Australian media chief calls on ABC to ‘correct the record’ after accusations that excessive coverage encouraged racist social media trollsGet our morning and afternoon news emails, free app or daily news podcastRupert Murdoch’s top executive in Australia has defended News Corp’s... Continue reading at The Guardian

[ The Guardian | 2023-05-23 08:46:23 UTC ]
More news stories like this

Music industry avoids legal battle with new streaming royalty deal

Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget

[ Engadget | 2022-09-01 12:34:02 UTC ]
More news stories like this

The Morning After: The French government bans English gaming terms, including ‘eSports’

Not satisfied with trying to replace “WiFi” with “l’access sans fil à internet” (which didn’t work), l'Académie française set its sights on gaming terms in 2017. It’s now gained traction with the government, and France’s Ministry of Culture has announced it’ll ban terms including "streamer" and... Continue reading at Engadget

[ Engadget | 2022-06-01 11:15:19 UTC ]
More news stories like this

Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
More news stories like this

Indie Bookstores Embrace E-Commerce...and It Pays Off

After a year spent pivoting out of necessirty, booksellers now see online sales as a permanent part of their business model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-05 05:00:00 UTC ]
More news stories like this

2020: an indie publisher's A-Z

As a new independent publisher launching our first list in 2020, here at BAD PRESS iNK the year has been, well let’s just go with… a learning experience. So what have we learnt? In fact we’ve learnt a whole alphabet full: A is for Authors, and a need to recruit hustlers up for the sales... Continue reading at The Bookseller

[ The Bookseller | 2020-12-29 01:23:40 UTC ]
More news stories like this

Coronavirus has stacked odds against indies further, BHP Comics publisher warns

Coronavirus has stacked the odds against indie presses even further, BHP Comics publisher Sha Nasir has said, warning he will have to completely change his firm's business model as a result of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-08-31 14:53:02 UTC ]
More news stories like this

Endeavor Business Media Announces Several New Hires | People on the Move

[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
More news stories like this

Denver's BookBar Switches Up Business Model

Denver's BookBar bookstore is marking its seventh anniversary by changing its business model to provide services beyond retail, such as a literary imprint, BookBar Press, and a writers-in-residence program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-26 04:00:00 UTC ]
More news stories like this

How 6AM City Is Rethinking Digital Media at a Local Level

From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this

Maven Reaffirms Commitment to SI Strategy As Staffers Look to Union Protection

One day after a statement claiming to represent over 90% of Sports Illustrated's remaining editorial staff accused the brand's new operator, TheMaven, of gutting the newsroom and putting "SI's reputation and long-term health at risk," Maven founder and CEO James Heckman defended what he called... Continue reading at Folio Magazine

[ Folio Magazine | 2020-01-09 18:24:45 UTC ]
More news stories like this

What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this

New products help Hawaii tech startup Jam Bios to grow

The addition of new online features and photo book packages, along with advertising on Facebook and Google, have helped Hawaii-based tech startup JamBios grow the number of memberships on its memory-sharing social media site. When PBN last checked in with JamBios in 2018, the company had just... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-01 00:43:17 UTC ]
More news stories like this

Hearst’s Michael Clinton on Retirement, ‘Failing Fast’ and the Future

From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-17 17:29:25 UTC ]
More news stories like this

This Big Facebook Critic Fears Tech’s Business Model

Roger McNamee was a mentor Mark Zuckerberg and an early investor in Facebook. Now he has written a book about the "Facebook catastrophe." Continue reading at Wired

[ Wired | 2019-03-11 00:00:00 UTC ]
More news stories like this

Jill Abramson on media layoffs: 'The villains are Facebook and Google'

The former New York Times editor skewers everyone in her new book, but ‘there isn’t one business model that’s going to save journalism’, she saysMerchants of Truth, the new book by the former New York Times executive editor Jill Abramson, is a deep dive into multiple crises that have bedeviled... Continue reading at The Guardian

[ The Guardian | 2019-02-05 00:00:00 UTC ]
More news stories like this

Zuckerberg in WSJ op-ed: Facebook doesn’t sell your data!

The Facebook CEO is trying to clear up some misperceptions about the social network’s business model as data regulation looms on the horizon. Facebook CEO Mark Zuckerberg published an op-ed in the Wall Street Journal late Thursday to explain his company’s business model and address some... Continue reading at Fast Company

[ Fast Company | 2019-01-25 00:00:00 UTC ]
More news stories like this

With Nick Bell out, publishers lose a longtime Snapchat ally

Nick Bell, Snapchat's media matchmaker, is leaving the company, a departure that will be felt throughout the publishing world that worked closely with the executive. Bell was one of the early members of Snapchat's team of rising stars, joining the company five years ago when it needed to develop... Continue reading at Advertising Age

[ Advertising Age | 2018-11-13 00:00:00 UTC ]
More news stories like this

With no election results, Gannett newspapers edge into the future for their print product

Newspaper publishers know they have to experiment to keep their print products viable. But innovating an expensive product is risky. The post With no election results, Gannett newspapers edge into the future for their print product appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-06 00:00:00 UTC ]
More news stories like this