Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and number-crunching) and decides which magazines are "hot." For some reason, contemplating "hotness" this year sent me into something of a my-life-flashing-before-my-eyes-in-glossy-form reverie -- a mix of nostalgia and mourning.When Ad Age launched the Magazine A-List in its present form in October 2002 (before my time), large parts of the magazine industry were still in a post-9/11 recessionary gloom.Tina Brown's much-hyped monthly Talk had folded in January after partners Hearst and Miramax got sick of footing its losses. (It had launched just three years earlier under a 20-minute Grucci fireworks show at a lavish bash at the base of the Statue of Liberty in perhaps the definitive fin de sicle party. I remember drinking, uh, enthusiastically as I gawked at the absurd mix of guests, including Madonna, Al Sharpton, Kate Moss, Henry Kissinger and, of course, Kevin Bacon.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-22 00:00:00 UTC ]
News tagged with: #years earlier #kate moss #henry kissinger

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To Restore Faith in Democracy, The Purple Project Calls on Magazines

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[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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How Yankee Magazine Turned Loyalty Into Brand Equity

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[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
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Greater Bay Area Cybersecurity Companies 2019

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[ Silicon Valley Business Journal | 2019-07-12 10:00:00 UTC ]
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Google placed 'Stranger Things' AR ads in 'The New York Times'

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[ Engadget | 2019-07-11 13:00:00 UTC ]
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Comcast sells arts-and-crafts publishing company

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[ Silicon Valley Business Journal | 2019-07-10 17:55:17 UTC ]
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British Library acquires Granta magazine archive

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[ The Bookseller | 2019-07-09 06:16:31 UTC ]
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New York Magazine releases an entire Trump-free issue

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[ Advertising Age | 2019-07-08 15:19:21 UTC ]
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Hearst Magazines Enters SVOD Space With New Fitness App

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[ AdWeek | 2019-07-01 11:00:38 UTC ]
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[ Book Riot | 2019-06-29 10:31:00 UTC ]
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[ Advertising Age | 2019-06-28 20:34:29 UTC ]
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[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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The single best Dem debate measurement. Plus, the magazine industry has 'Issues'

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[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

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[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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[ Folio Magazine | 2019-06-27 16:31:12 UTC ]
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[ The Bookseller | 2019-06-25 02:16:00 UTC ]
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[ The New York Times | 2019-06-24 16:52:47 UTC ]
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[ The Huffington Post | 2019-06-24 02:34:35 UTC ]
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[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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[ Folio Magazine | 2019-06-20 16:36:32 UTC ]
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