Magazines Are Dead, or Why There's No Such Thing as a (Mere) Magazine Company Anymore

In the Oct. 21 issue of Advertising Age, you'll find the closely watched annual Magazine A-List, which honors 10 glossies that are doing really, really well. I'm part of the editorial team that, each summer and fall, works on the list (which involves a lot of in-depth research and number-crunching) and decides which magazines are "hot." For some reason, contemplating "hotness" this year sent me into something of a my-life-flashing-before-my-eyes-in-glossy-form reverie -- a mix of nostalgia and mourning.When Ad Age launched the Magazine A-List in its present form in October 2002 (before my time), large parts of the magazine industry were still in a post-9/11 recessionary gloom.Tina Brown's much-hyped monthly Talk had folded in January after partners Hearst and Miramax got sick of footing its losses. (It had launched just three years earlier under a 20-minute Grucci fireworks show at a lavish bash at the base of the Statue of Liberty in perhaps the definitive fin de sicle party. I remember drinking, uh, enthusiastically as I gawked at the absurd mix of guests, including Madonna, Al Sharpton, Kate Moss, Henry Kissinger and, of course, Kevin Bacon.) Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-22 00:00:00 UTC ]
News tagged with: #years earlier #kate moss #henry kissinger

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Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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Cengage and McGraw-Hill Merge, Hansen Leads Company

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[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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ESPN The Magazine to abandon print, go web-only

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[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

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[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Beer Advocate Magazine Ends Print Run

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[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter Its Print Edition After 21 Years

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[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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Is the Next Big Idea Club the Next Big Thing?

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[ Publishers Weekly | 2019-04-26 00:00:00 UTC ]
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[ Folio Magazine | 2019-04-25 00:00:00 UTC ]
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[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Money Magazine Is No Longer for Sale, and It’s Going Digital Only

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[ AdWeek | 2019-04-17 00:00:00 UTC ]
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[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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Netflix to launch magazine to hype its content for awards season, report says

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[ Los Angeles Times | 2019-04-12 00:00:00 UTC ]
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[ Advertising Age | 2019-04-11 00:00:00 UTC ]
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[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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[ Baltimore Sun | 2019-04-05 00:00:00 UTC ]
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[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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[ Baltimore Sun | 2019-04-02 15:50:00 UTC ]
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