Magazine Company Execs Talk About Taking On Tech, Disruption

The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in swagger to help combat the rising market share held by tech giants like Facebook and Snapchat."What we have to do is all pull together and act a little bigger than we are, and have a little swagger in our step, as it relates to competing with some of these other platforms that do not deliver nearly as good an ROI for the advertisers as we do," said Meredith Corp. CEO Stephen M. Lacy.For the panel, the last event in the two-day 2016 American Magazine Media Conference, Mr. Lacy was joined on stage by Cond Nast CEO Bob Sauerberg, Time Inc. CEO Joe Ripp, Hearst Magazines President David Carey, and Rodale CEO Maria Rodale. CNN's Brian Stelter moderated. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
News tagged with: #tech giants #grand hyatt #meredith corp

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It's Time to Take a Responsive Approach to Content Marketing

Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age

[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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The More Things Change, The More They Stay The Same The 2014 Consumer Magazine CEO Survey

It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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In Afghanistan, Fledgling Publishing Industry Takes First Steps

Post-Taliban, a nascent publishing industry has emerged in Afghanistan, with hundreds of titles being published in Dari, Pashto, Uzbek and English. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, October 8, 2014

Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Minecraft maker talks movies, YouTube and why it's not making birthday cakes

Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian

[ The Guardian | 2014-10-08 00:00:00 UTC ]
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Should publishers take Web design cues from print?

Bloomberg may be building its digital footprint, but it's still taking some design cues from print. The post Should publishers take Web design cues from print? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-07 00:00:00 UTC ]
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NYT Public Editor Takes on Amazon-HBG Coverage

Coverage of the dispute between Amazon and the Hachette Book Group by the 'New York Times' made its way into the Sunday column of Margaret Sullivan, the paper's public editor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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The Stories Keep Coming: PW Talks with Lauraine Snelling

Novelist Lauraine Snelling has authored 80 books since she began her writing career in 1982, has more than two million books in print, and has just published the first in her fifth historical series set among Norwegian immigrants to North Dakota, where her mother was born and raised: “Strong... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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HCCP Takes Majority Ownership of Thomas Nelson Brasil

HarperCollins Christian Publishing has acquired an 85% stake in Thomas Nelson Brasil (TNB) from Rio-based Ediouro Group, its joint venture partner in creating TBN in 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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The Washington Post Takes its ‘Native’ Ads to Print

When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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9 Lessons Publishers Should Take from Google's Leaked "Search Quality Rating Guidelines"

By D. Eadward Tree Google, the epitome of the internet ventures that have so disrupted the magazine industry, turns out to have a crush on traditional publishers, a recently leaked report reveals. But... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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The Next Vegi-Renaissance: PW Talks to Yotam Ottolenghi

Bestselling cookbook author Yotam Ottolenghi talked to PW about his new cookbook, moving beyond the expected, working with "exotic" ingredients, and the one question he can't be pinned down on. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
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“What Ratio of Your Blood to Pig’s Blood Are We Talking About Here?”

The 33 ⅓ book series features short volumes about music that allow writers to go long on a wide variety of albums. As the series celebrates its 10th year and 100th volume, Slate caught up with energetic and enigmatic musician Andrew W.K. and Phillip Crandall—the author who profiled him and his... Continue reading at Slate

[ Slate | 2014-09-29 00:00:00 UTC ]
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As Genre Shows Go Mainstream, TV Execs Are Looking to Novelists for the Next Hit

TV network options on books have exploded. Publishers Lunch, a trade that tracks book industry deals, lists an ever-increasing number of television options over the last few years, with 2013 setting the record and this year looking good. And with massive success stories like Game of Thrones... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
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Magazine editor John Mack Carter dies at 86

An editor whose long career in women's magazines included 20 years as editor-in-chief at Good Housekeeping has died. John Mack Carter was 86. A statement from Hearst Corp. said Mr. Carter died... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-09-27 00:00:00 UTC ]
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Western Great Lakes: Regional Publishing Takes Its Place

Billing itself as the oldest publisher in the state and the largest historical society press in the country, Minnesota Historical Society Press has been publishing regional titles since 1859, while Wisconsin Historical Society Press has been doing it since 1855. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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iBooks Bestsellers: 'Gone Girl' Takes the Lead

As the first reviews for David Fincher’s much anticipated adaptation of 'Gone Girl' begin to trickle in, Gillian Flynn’s 2012 bestseller pushed to the top of Apple’s iBooks bestseller list for the week ended September 22. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Short Takes: Religion Publishing News Briefs, September 24, 2014

Name change for Logos; new TV program features Kregel author; Chalice forges partnership with ministry organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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