The Spanish language market is not the easiest one to break into. This highlights the importance of cultivating partnerships with international publishers. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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The print book market for 2014 is down just 1.3% by value year on year, the full year's statistics from Nielsen BookScan reveal. Just under £1.4bn was spent on print books for the 52 weeks ending 27th December, generated from 180.6 million book sales. Year on year the value of the print book... Continue reading at The Bookseller
[ The Bookseller | 2014-12-31 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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Book Aid International sent more than a million books to African libraries in 2014, almost doubling their distribution figures for 2013. The charity, which works in partnership with library services in Africa to distribute new books and learning resources, celebrated its 60th anniversary... Continue reading at The Bookseller
[ The Bookseller | 2014-12-30 00:00:00 UTC ]
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It feels like we've all been talking a lot about content marketing for the last two years, even though the concept isn't really new. We just used to call ads that looked like content "advertorials," but what we're seeing today is a lot more than that.What has changed, and in dramatic fashion, is... Continue reading at Advertising Age
[ Advertising Age | 2014-12-30 00:00:00 UTC ]
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It’s a long way from inception to completion, unless you’re artist and programmer Cory Arcangel, and your book is made up of other people’s tweets about writing a bookThe Inception Button should be used sparingly but when called for, it can be highly effective. Located at inception.davepedu.com,... Continue reading at The Guardian
[ The Guardian | 2014-12-28 00:00:00 UTC ]
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Books for children and young adults are top of the league, bagging seven of this year’s top 10, but non-fiction has endured another annus horribilisSee the chart in fullAt long last, kids ruled in 2014. Books aimed at them have often figured in the top 10 of the all-year sales chart for printed... Continue reading at The Guardian
[ The Guardian | 2014-12-27 00:00:00 UTC ]
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It's sobering to think of carrying on into next year the weight of all the unread books on one's nightstand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-12-27 00:00:00 UTC ]
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Using tablets and backlit e-readers at night can lead to sleep deficiency and damage health, an academic study has claimed. According to findings published in the US journal Proceedings of the National Academy of Sciences, blue light, the wavelength common in smartphones, tablets and LED... Continue reading at The Bookseller
[ The Bookseller | 2014-12-24 00:00:00 UTC ]
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It's like the phrase "curl up with a good book" was invented for the month of December. Here's what we're reading by the fire. The post A Time-Traveling Graphic Novel and More Great Books We’re Reading This Month appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-24 00:00:00 UTC ]
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Relive the year in reading with the Fast Company staff.As the year wraps up, the Fast Company staff remembers our year in reading with our favorite books of the year. The list above is by no means comprehensive, or even the best new titles, but just some of the works we spent the last 12 months... Continue reading at Fast Company
[ Fast Company | 2014-12-24 00:00:00 UTC ]
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What effect did Super Thursday have on book sales, and how well did eight leading retailers and pundits fare in predicting the top titles of the year?• Readers turn over a new leaf as celebrity sales stutter• ‘Amazon-free’ Christmas campaign diverts reported £5m worth of sales from online... Continue reading at The Guardian
[ The Guardian | 2014-12-24 00:00:00 UTC ]
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Jessie Burton's The Miniaturist (Pan Macmillan) has been crowned the Specsavers Book of the Year for 2014 after a public vote. Continue reading at The Bookseller
[ The Bookseller | 2014-12-23 00:00:00 UTC ]
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Argentina's La Bestia publishing house brings previously untranslated top English titles, from authors such as Kurt Vonnegut, into Spanish translations. The post Argentina’s La Bestia Revives English Authors in Spanish appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-23 00:00:00 UTC ]
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Jessie Burton's debut novel The Miniaturist comes top of a public vote to be named Specsavers Book of the Year. Continue reading at BBC News
[ BBC News | 2014-12-22 00:00:00 UTC ]
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A trio of international publishing sales executives reflect on the different attitudes toward book pricing across the world, wondering what the future holds. The post Publishing Sales Execs Consider the Future of Book Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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The French and German attitudes toward book prices originate in their long-standing cultural view on the importance of books as a bastion of culture. The post On French and German Attitudes to Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-22 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Here is a book review of Randall Munroe's What If? Serious Scientific Answers to Absurd Questions. Overall, a great book. I recommend it. The post Book Review: What If?: Serious Scientific Answers to Absurd Hypothetical Questions appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-12-19 00:00:00 UTC ]
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David Foenkinos’s "Charlotte," the story of a German painter who died at Auschwitz at the age of 26, rose six spots to hit #1 on France’s fiction list in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
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ALM, formerly known as American Lawyer Media, is the largest B2B publisher in the legal market, but it's branching out with its latest acquisition. Continue reading at Folio Magazine
[ Folio Magazine | 2014-12-19 00:00:00 UTC ]
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