I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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#book marketing
Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Penguin has released a digital version of Anne Frank's famous diary, with Penguin imprint... Continue reading at The Bookseller
[ The Bookseller | 2013-01-25 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications
Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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#publishing ceos
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E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Forrester Research and DBW presented the findings of their Executive Publishing Survey on ebooks, devices and digital publishing predictions for 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-16 00:00:00 UTC ]
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Vintage Books and Aimer Media have released a Haruki Murakami diary app containing six new... Continue reading at The Bookseller
[ The Bookseller | 2013-01-10 00:00:00 UTC ]
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Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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HarperCollins is creating a new digital imprint—HarperTeen Impulse—focusing on young adult short stories and novellas, which sell for .99 cents to $2.99. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Johnston Press, the regional newspaper publisher of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group audience development and marketing director. Continue reading at Media Week
[ Media Week | 2012-11-27 00:00:00 UTC ]
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The rise of easy-to-use ebook publishing platforms that distribute globally, the inherent speed of digital publishing, and the low cost and ever-rising demand for ebooks in both the developing world, as well as from developed but remote economies like Australia, offer the potential of vibrant... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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#digital publishing
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Sales of children's books soared last week as schools broke for the first holiday of the new... Continue reading at The Bookseller
[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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Evidence suggests that the most successful ebook retailers build on the mistakes of the predecessors and being first-to-market isn't a key to success. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-05 00:00:00 UTC ]
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#evidence suggests
Publishers and library suppliers say the UK academic library market is faring better than... Continue reading at The Bookseller
[ The Bookseller | 2012-11-05 00:00:00 UTC ]
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#library suppliers