Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
News tagged with: #lockdown diaries #marketing executive #travel back #daily grind

Other Publishing stories related to: 'Lockdown diaries: the marketing executive'


Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age


Digiday Research: C-suite publisher executives hold conflicting views on platforms

Two-thirds of C-suite publisher executives believe it's not too late for publishers to diversify their audience sources away from Facebook. The post Digiday Research: C-suite publisher executives hold conflicting views on platforms appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-02 00:00:00 UTC ]
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Ferry good show: McFall trilogy sells into 14 markets

Scottish author Claire McFall’s Ferryman trilogy has sold in 14 territories since the film rights were bought by Legendary Entertainment in January, says Ben Illis, founder of the Ben Illis Agency. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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​Facebook and Google executives clash over ‘fake news’

A head-to-head debate between the executives leading Facebook and Google’s efforts to court publishers revealed sharp divisions between the two internet companies’ approaches to stemming “fake news” and disinformation. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fake news #head-to-head debate #internet companies


Powerful Market for Magic Enchants Publishers

Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Nancy Dubuc exits A+E Networks to join Vice Media as chief executive

Nancy Dubuc has been named chief executive of Vice Media, the millennial-focused digital content company. Vice announced the appointment Tuesday, a day after Dubuc said she was leaving her role as chief of A+E Networks. Dubuc is succeeding Shane Smith, Vice’s freewheeling founder, who will become... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-13 00:00:00 UTC ]
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Children's Books in China 2018: Top 10 Children's Books in China - A Quick Market Analysis

The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Children's Books in China 2018: The Continuing Story of the Children’s Book Market in China

Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists

In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Isobel Hunter named new SCL chief executive

Isobel Hunter has been appointed as the first chief executive of the Society of Chief Librarians. Continue reading at The Bookseller

[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Rasmussen's drag diary to Ebury

Ebury Press has acquired a memoir from Crystal Rasmussen, the drag persona of journalist Tom Rasmussen, for release in February 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-03-01 00:00:00 UTC ]
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Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Travel market takes a wrong turn

Two years of growth were ended in 2017, with print sales dropping to an all-time low. Continue reading at The Bookseller

[ The Bookseller | 2018-02-22 00:00:00 UTC ]
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Chicagoland Bookseller Named GLIBA Executive Director

The Great Lakes Independent Booksellers Association has named GLIBA board member Larry Law as its executive director, effective March 1. Law currently serves as director of e-commerce and marketing at Anderson's Bookshops in Naperville, Ill. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Rise of Secularism Attracts Publishers to Growing Market

As fewer Americans identify as religious or spiritual, more books champion secular views while other more Christian authors battle back by asserting Biblical truth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Evolving Travel market dips but category remains key for retailers

The international terror threat, a weaker pound and ill feeling towards the election of Donald Trump have contributed towards a shift in the travel market, but the book trade is still bullish about its long-term health, despite a drop in sales last year. Continue reading at The Bookseller

[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Brazil’s book market saw 2017 lift

Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews.  Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading at Advertising Age

[ Advertising Age | 2018-02-07 00:00:00 UTC ]
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Taipei 2018: Publishers Explore a Unique Market

The number of exhibitors is up at this year's fair over 2017 and the U.K. Pavilion returns to Taipei after a 17-year absence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-07 00:00:00 UTC ]
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