Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the capital with a spare change of clothes, anticipating a week or two off from the daily grind. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
News tagged with: #lockdown diaries #marketing executive #travel back #daily grind

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Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
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Hermes Gowar and Aujla marketing campaigns win plaudits

Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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ALA Executive Director: Let’s Work Together to “Modernize” ALA

The Week in Libraries, June 8, 2018: Among the headlines this week, ALA seeks member input on its future; NYPL honors a group of great young authors; and the San Francisco Public Library is the 2018 Gale/'Library Journal' Library of the Year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Bloomsbury appoints Hill in new marketing role

Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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Storytel in Spain: When Entering the Audiobook Market Means Making New Serials

Creating original serialized content—as in the case of streaming on-demand services such as Amazon Prime and Netflix—holds the key to success for audiobook subscriptions, says Storytel España in a new report. The post Storytel in Spain: When Entering the Audiobook Market Means Making New Serials... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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BookExpo 2018: The Audiobook Market Grows Globally

The audiobook boom is most prominent in North America, and it is spreading across the world, as discussed in a panel on Wednesday at the New York Rights Fair entitled “The Audiobook Heard ‘Round the World.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
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NYRF 2018: The Audiobook Market Grows Globally

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[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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More Cuts and a New Executive Fashion Director at Vanity Fair| People on the Move

Modern Luxury announces new group publisher, Galerie taps new EIC, and more people on the move. The post More Cuts and a New Executive Fashion Director at Vanity Fair| People on the Move appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
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Anne Frank's hidden 'dirty' jokes uncovered in diary

Researchers have uncovered two new pages from Anne Frank’s diary, revealing "dirty" jokes and her thoughts on sex education and prostitution. Continue reading at The Bookseller

[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
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Middleton appointed head of marketing for Penguin Live

Penguin Random House's inhouse live events team, Penguin Live, has appointed Zoe Middleton from the Wellcome Collection to be its head of marketing.  Continue reading at The Bookseller

[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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Comics Retailers Are Optimistic Despite Market Changes, Sales Declines

Despite a disappointing 2017, comics retailers attending the annual Diamond Retailers Summit in Chicago were optimistic about 2018, and expect new retail services and forthcoming titles to drive sales in the second half of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-12 00:00:00 UTC ]
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[ Digiday | 2018-04-11 00:00:00 UTC ]
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London Book Fair 2018: Four Questions for...Brianna Schofield, Executive Director of the Authors Alliance

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[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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AT&T executive grilled over email calling content providers 'shortsighted whores'

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[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Industry Notes: Indonesia Named London’s 2019 Market Focus; McIntosh Is CEO of PRH US

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[ Publishing Perspectives | 2018-04-05 00:00:00 UTC ]
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