Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | News stories tagged with: #google unveils #facebook issues #giving advertisers #promotional formats #online search


BookExpo's Librarians' Lounge 2019: Sweet Summer Reads, Courtesy of Penguin Random House Adult Library Marketing

On Thursday, May 30, from 3:30 to 4:30 p.m., join Penguin Random House in the Librarians' Lounge (Booth 557) for a meet and greet with some of the publishers' hottest authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners


The Jerusalem International Book Forum’s Evolution: ‘Focus and Format’

What was before public-facing book fair is this year inaugurating its new life as an industry-focused conference-style event with an impressive speaker line-up. The post The Jerusalem International Book Forum’s Evolution: ‘Focus and Format’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-10 00:00:00 UTC ]
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Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post spain


Chronicle Audio: A New Hachette Partnership Focuses on Nonfiction

With sales of nonfiction audiobooks reported by the Audio Publishers Association to be growing in the US, Chronicle launches an audio division. The post Chronicle Audio: A New Hachette Partnership Focuses on Nonfiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nonfiction appeared


NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #ad formats #garett sloane


Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #fuel growth #history press


Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?

BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #size fits #comprehensive portfolio #information needed #critical role


Forget what you think you know about content marketing: B-to-B CMO Spotlight

There’s an old truism in the ad business that you can get people to remember an ad by showing something outrageous. David Ogilvy likened it to showing a gorilla in a jock strap. But these days, unless you’re selling jock straps for gorillas, it is unlikely that people will remember your brand.... Continue reading at Advertising Age

[ Advertising Age | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email marketing #trojan horse #dive deeper #sales reps #important part


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism

The leading author-advocacy trade organization in the United States announces that it's in talks with Amazon on issues of 'plagiarism and scams.' The post US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legal action


Hodder lands book on digital threats by Microsoft president

Hodder & Stoughton has landed a book on the "real threats" of our digitised world by Microsoft president Brad Smith. Continue reading at The Bookseller

[ The Bookseller | 2019-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton


Elaine Kasket: ‘There is no digital rule book for grief’

The counselling psychologist and author of All the Ghosts in the Machine discusses one of the most contentious issues of our ageElaine Kasket is a counselling psychologist based in London. Her first book, All the Ghosts in the Machine: Illusions of Immortality in the Digital Age, examines the... Continue reading at The Guardian

[ The Guardian | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #contentious issues #digital age #facebook accounts


Big-box retailers set their sights on digital NewFronts

The Digital Content NewFronts have always been a smorgasbord of little-known startups, mixed among the publishing stalwarts, searching for their big breaks the one time of year the whole industry is paying attention. But this year, it’s not the little guys with their internet-friendly names... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world cup #sarah personette #wide swath #live video #personal information #similar route


New Brick Lane bookshop focuses on women and non-binary writers

The award-winning Pages Bookshop in east London is opening a sister shop, dedicated to titles by women and non-binary writers, in the former space of French-English bookshop Caravansérail. Continue reading at The Bookseller

[ The Bookseller | 2019-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-binary writers #east london


After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week.   “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics


Carlton Books Restructures Under Welbeck Ownership

Following the departure of publishing director Kirsty Bradbury, Wayne Davies will join Carlton as group publisher, nonfiction, and Alex Allan, has been named interim group publisher, children’s. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wayne davies #group publisher #alex allan


AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges

The February update from the Association of American Publishers shows solid gains in children's and religious books, and hardbacks with a 3-percent growth. The post AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post aap #digital audio #religious books


Money Magazine Is No Longer for Sale, and It’s Going Digital Only

Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money magazine