Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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'We do not collect erotica,' says one staff member at a library where the books will not be stocked. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-05-10 00:00:00 UTC ]
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#staff member
Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller
[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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#book box
It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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#ppa conference
#challenging market
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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#market share
#total sales
#preliminary results
By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive
[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
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#publishing industry
#real secret
#publishing success
What connects teenagers and newspapers? For years, that has been quite a difficult question. It is uncommon to find teenagers reading the newspaper, as most would rather read comic books or do another activity. Newspapers, which are considered an ad ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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#steve jobs
#american cities
#data gathered
#nielsen bookscan
#great gatsby
Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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#alexander mamut
To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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#area surrounding
#hallowed ground
#square foot
#roman empire
Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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#gaining momentum
#ad revenue
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In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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#content services
HarperCollins has made two new hires to its marketing team in a bid to build stronger direct-to-... Continue reading at The Bookseller
[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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#marketing team
Vintage Classics has launched a new children’s list featuring such out-of-copyright... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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#vintage classics
Digital migration has taken off in the UK and US, but not in other countries to any significant... Continue reading at The Bookseller
[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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#lbf told
Publishers hoping that digital sales would make up for the decline in physical books are worried. Continue reading at Crains New York
[ Crains New York | 2012-04-15 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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#ad break
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Canongate is stepping into the kitchen for the first time, publishing its first cookery titles... Continue reading at The Bookseller
[ The Bookseller | 2012-04-10 00:00:00 UTC ]
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#cookery titles
The 'ttyl' series by Lauren Myracle and 'The Color of Earth' by Kim Dong Hwa top the 2011 rankings of most challenged books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-10 00:00:00 UTC ]
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#challenged books
#lauren myracle
A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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#fight back
#independent booksellers
One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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#survey finds
#electronic book
#printed page