List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign

Unbound title on 2012 Fiction Uncovered list

A title from crowd-sourcing publisher Unbound has been chosen for Fiction Uncovered’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Stephen Colbert's children's book tops the bestseller list

Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #book tops #bestseller list #latest release #young adults

Osprey launches DRM-free list

Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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'Robust' Bloomsbury looks to academic growth

Bloomsbury has announced an 11.5% rise in turnover to £103.2m (up from £92.6m in 2011... Continue reading at The Bookseller

[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building #product test #major presence #full line #advance publications #general manager

Rankin, Harris and McDermid on Theakstons list

Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #robert harris #val mcdermid

'50 Shades of Grey' won't be coming to some libraries

'We do not collect erotica,' says one staff member at a library where the books will not be stocked. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #staff member

Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box

PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ppa conference #challenging market #big surprise #major publishers #big step

Sainsbury's ups profit and market share

Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market share #total sales #preliminary results

BoSacks: No B.S. : The Real Secret to Publishing Success

By Robert M. Sacks In any given year, I give about a dozen “talks” about the publishing industry. Sometimes it is to interested companies and sometimes it is to the industry at large during publishing conventions... Continue reading at Publishing Executive

[ Publishing Executive | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #real secret #publishing success

Youth Section Successfully Ignites Teenagers to Enjoy Newspaper

What connects teenagers and newspapers? For years, that has been quite a difficult question. It is uncommon to find teenagers reading the newspaper, as most would rather read comic books or do another activity. Newspapers, which are considered an ad ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
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Mamut highest-ranking trade figure on ST Rich List

Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-30 00:00:00 UTC ]
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'Steve Jobs' and 'The Help' dominate reading lists in many American cities

Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steve jobs #american cities #data gathered #nielsen bookscan #great gatsby

Always a Market: BEA 2012

To those of you who will be attending the BEA in June, know that you will be standing on hallowed ground. Not because of the rich mineral content of the soil, or because of the area’s dollar value per square foot. No, you are trodding the path of ghostly royalty for one simple reason: right... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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New Cosmo title targets a caliente market

Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York

[ Crains New York | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gaining momentum #ad revenue #magazine industry

Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

In 2006, when PW released the first report on the content services industry in India, the topics centered on XML, PDF, and e-deliverables, and conversations revolved around print- vs. content-centric work flow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services