List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Kobo to enter Italian market with Mondadori

Kobo is to launch into the Italian market, bolstered by a partnership with the Mondadori Group,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mondadori group


Bloomberg Businessweek Eyes Push Into UK Market

Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #bloomberg businessweek


M&B seeks Shades success with ebook shorts

Romance specialist Mills & Boon is to resissue 12 backlist titles as digital shorts with new... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital shorts


Cross-industry partnerships 'the future' after Love Charing Cross Road success

Foyles and Blackwell bookshops have reported sales and footfall increases following their... Continue reading at The Bookseller

[ The Bookseller | 2012-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reported sales


Cultivating Book Sales At Farmers’ Markets

It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales


Market slips despite 50 Shades

E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Big players slip as emerging markets rise

The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Self-publishing fuels growth of print books

The romance with the printed word shows no signs of abating. Despite the rapid growth in ebook sales in recent years, print book output in 2011 grew by 6%, to 347,178 titles, compared to the prior year. The preliminary numbers released Tuesday by bibliographic database Bowker are "the most... Continue reading at Crains New York

[ Crains New York | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable alternative #vice president #digital content


Driving New Revenue Through Telemarketing

B-to-b publishers are going to market with more products than ever—including their own and those of their clients. The advantage they offer, of course, is a narrow, targeted audience. The challenge they face is to avoid tapping out that audience, or allowing their marketing messages to get lost... Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-04 00:00:00 UTC ]
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MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #michael joseph


BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Unbound title on 2012 Fiction Uncovered list

A title from crowd-sourcing publisher Unbound has been chosen for Fiction Uncovered’s... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Stephen Colbert's children's book tops the bestseller list

Stephen Colbert's latest release – a picture book aimed at young adults and up – follows a pole as it searches for the perfect job. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen colbert #book tops #bestseller list #latest release #young adults


Osprey launches DRM-free list

Military history publisher Osprey has set up Digital Rights Management-free digital list aimed at... Continue reading at The Bookseller

[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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'Robust' Bloomsbury looks to academic growth

Bloomsbury has announced an 11.5% rise in turnover to £103.2m (up from £92.6m in 2011... Continue reading at The Bookseller

[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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Rankin, Harris and McDermid on Theakstons list

Ian Rankin, Robert Harris and Val McDermid are on the longlist for this year's Theakstons Old... Continue reading at The Bookseller

[ The Bookseller | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian rankin #robert harris #val mcdermid


DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building #product test #major presence #full line #advance publications #general manager