List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Cheetham's Head of Zeus lines up launch list

Anthony Cheetham's latest publishing start-up, Head of Zeus, will publish 24 titles between... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony cheetham #launch list

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

Bertelsmann reports 2011 revenue growth

Random House parent company Bertelsmann has reported slight revenue growth for the 2011 fiscal... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #membership program #marketing campaign

VIDEO: Amazon expects low growth for late 2011

Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News

[ BBC News | 2012-01-31 00:00:00 UTC ]
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Quercus reports 270% December ebook sales growth

Quercus has reported that sales of its non-Larsson books increased by 83% over the last quarter... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Ambitious plans for Apple textbook growth

Publishers launching titles on the new Apple interactive textbook platform [part of the iBooks 2... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
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Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
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Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #hybrid market #book-buying behavior

Women writers dominate Waterstones 11 list

Eight female novelists have made the Waterstones 11 2012 selection, with three novels each from... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
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YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #printed book

Foyles aims to maintain growth 'momentum'

Foyles has said that it aims to "keep up the momentum" of business growth in 2012... Continue reading at The Bookseller

[ The Bookseller | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business growth

Thames & Hudson to expand children's list

Illustrated publisher Thames & Hudson is to expand its children's list with new non-... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
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US book sales hold up, despite Borders collapse and ebook growth

Print books sales in the US fell 9% in 2011, with strong growth in digital sales appearing to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #borders collapse #ebook growth #strong growth

B&N may spin off Nook business, confirms overseas drive

US bookseller Barnes & Noble has said that it is considering separating its Nook business... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
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'Runaway success' of The Etymologicon outstrips supply for indies

Icon Books has apologised to indie booksellers who could not get copies of The Etymologicon in... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #runaway success #icon books #indie booksellers

Trade hailed in mixed Honours List

Authors, poets and librarians are among those hailed for their work in the New Year Honours List... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Bible hogs Norway's bestseller list

A new translation of the Bible has taken the top spot in Norway's bestseller list, selling 75... Continue reading at The Bookseller

[ The Bookseller | 2011-12-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller list

Mullin returning champion in MPs' must-read list

The third volume of Chris Mullin's memoirs, A Walk-On Part (Profile Books), has been named... Continue reading at The Bookseller

[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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