List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
News tagged with: #email marketing

Other Publishing stories related to: 'List Growth Alone Won’t Drive Success in Email Marketing'

Argos sees return to sales growth

Argos returns to sales growth, led by the popularity of tablet computers and ebook readers, says owner Home Retail Group. Continue reading at BBC News

[ BBC News | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales growth #tablet computers #ebook readers

Bloomberg Aims to Drive Readership with New iPad App

Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company&rsquo;s publication to Apple&rsquo;s tablet. The ap ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive readership #ipad app #including video

US sales plunge most in biggest markets

The top US regional book markets have seen print sales drop year on year at a far greater rate... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales plunge #biggest markets

Android Tablet Market Share Shaky According To Google's Own Stats

The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-stop shop #problem lies #tablet market #months ago #sponsored content

The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio

Do Mass Market Originals Still Work?

Despite shrinking sales, declining shelf space, and the rise in popularity of relatively inexpensive ebook editions, mass market paperback is still a category that can be used to break out an author—especially in tandem with other publishing formats. A number of publishers contacted by PW said... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shrinking sales #publishing formats #savvy marketing

Fifty Shades drives record revenues and profits for Random

The "spectacular" publishing success of the Fifty Shades trilogy has driven record half... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing success

Master Online Marketing with Free Kindle Ebook

For a limited time, you can score a free copy of "Get Up to Speed with Online Marketing," by Jon Reed. Read it on your PC, your Kindle, or any device that can run a Kindle app. Continue reading at PC World

[ PC World | 2012-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle app #limited time #free copy #online marketing

Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business&rsquo;s reliance on the industrial machine of printing and distributing is often understated. It&rsquo;s a delicate ecosystem that can have a real effect on publisher margins &ndash; as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media

Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free events #brooklyn location

Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
More news stories like this |

Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital market

Fifty Shades of Grey tops bestseller list for a 15th week

Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #15th week #consecutive week

Faber adds punk Viv Albertine memoirs to music list

Faber and Faber has added to their growing music list by acquiring the rights for the memoirs of... Continue reading at The Bookseller

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music list

Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing market #american publishers

Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book spending #amazon appears #big winner #borders customers #barnes noble