List Growth Alone Won’t Drive Success in Email Marketing

Folio: and WhatCounts team up on a survey revealing how publishers need to get a better handle on ROI and content value. The post List Growth Alone Won’t Drive Success in Email Marketing appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Manga 2013: A Smaller, More Sustainable Market

The manga market may be smaller than it was five years ago, but a substantial fanbase remains. Publishers are optimistic that the decline has come to an end, that long-awaited digital initiatives are attracting readers, and that the manga market is stabilizing at a new, sustainable level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #manga market

E-book growth marked by 20p

The ebook market has begun to slow, with the post-Christmas peak in ebook sales less pronounced... Continue reading at The Bookseller

[ The Bookseller | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #ebook sales

Judge Deals ‘Used’ E-book Market a Setback

Publishers breathed a sigh of relief last week as federal judge Richard Sullivan dealt a setback to any potential resale market for digital books. In a forceful ruling in Capitol Records v. ReDigi, Sullivan held that the doctrine of “first sale,” which allows consumers to redistribute lawfully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book market #digital books #capitol records

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

Random hails 'most successful year of all time'

Random House enjoyed a record year in 2012, with worldwide sales up 23% and profits up by 76%. In... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year #record year #worldwide sales

Short Books + Fast Books (and Diet) = Indie Publishing Success

With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast diet #biggest hit

Bowker charts growth of internet retail

Last year saw a higher number of books bought from internet-only businesses than from bricks and... Continue reading at The Bookseller

[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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Europa Editions launches crime list World Noir

Literary fiction publisher Europa Editions is releasing a new crime list called World Noir this... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Bowker charts rise in e-retailer market share

The rise in ebook reading in the US and UK over the past three years has driven market share... Continue reading at The Bookseller

[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Is There a Dearth of Literary Agents in Developing Markets?

Evidence is growing that a lack of skilled, knowledgable literary agents may be hindering the translation and publishing of books from developing markets in Asia and Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agents #developing markets #latin america

RH US alters controversial terms for digital lists

Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house

Hodder, Penguin and Bloomsbury win at BMS marketing awards

The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller

[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns

How to buy your way onto the bestseller list

First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy copies #bestseller list #bestseller lists

Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston globe

Cravebox Markets Old-Fashioned Product in New-Fashioned Way

The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Faster Digital Growth Key At MegaConference

Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. “It’s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #newspaper publishers

Quercus Children's to expand list by 50%

Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus children

Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-

Publishers look to grow e-only lists

Digital royalty rates on ebook only lists are beginning to rise, as publishers look to grow... Continue reading at The Bookseller

[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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