Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
News tagged with: #making waves #bestselling titles

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Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house


Indies and debuts make Portico Prize longlist

​The longlist for the 2019 Portico Prize has been revealed, with six debuts and ten independent publishers making the cut.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 09:34:51 UTC ]
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A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir


Bezmozgis, Ohlin Make Giller Prize Shortlist

The shorlist for the Scotiabank Giller Prize, which awards C$100,000 for the best Canadian work of fiction, includes four authors previously in contention. Among them are David Bezmozgis and Alix Ohlin, but no Margaret Atwood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #margaret atwood


Make Your Next Comic Book Read the Liner Notes from Outkast’s ATLIENS

If you loved Outkast back in the days of CDs, you might know something about their ATliens comic. If not, hop on over and discover this find! Continue reading at Book Riot

[ Book Riot | 2019-09-27 10:42:53 UTC ]
More news stories like this | News stories tagged with: #comic book


Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen


Halls, Horowitz and Braithwaite make Richard and Judy Book Club picks

Books by Stacey Halls, Anthony Horowitz and Oyinkan Braithwaite are among the six novels in this autumn’s picks for the Richard and Judy Book Club. Continue reading at The Bookseller

[ The Bookseller | 2019-09-24 04:30:56 UTC ]
More news stories like this | News stories tagged with: #stacey halls #anthony horowitz #oyinkan braithwaite #book club


For the Love of Libraries: Four Authors on What Makes Libraries Wonderful

Writer's Digest asked four authors about what libraries mean to them. Here’s what the greats have to say about what makes libraries so great. The post For the Love of Libraries: Four Authors on What Makes Libraries Wonderful by Ericka McIntyre appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-09-23 15:22:30 UTC ]
More news stories like this | News stories tagged with: #libraries


Publishers Say Audible’s ‘Captions’ Defense ‘Makes No Sense’

In filings made September 20, lawyers for publishers rejected Audible's suggestion that the dispute over Captions is a contract issue, and argued that the program, if allowed to include their works, would clearly infringe their copyrights and cause 'irreparable' harm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-21 04:00:00 UTC ]
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In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher


How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with: #ill effects


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media


Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst


Amazon Charts: Atwood doubles up as Cameron makes his debut

Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 09:32:13 UTC ]
More news stories like this | News stories tagged with: #amazon charts #margaret atwood #testaments vintage #fiction number #fiction chart


Article by Caroline Calloway's 'Ghost Writer' Making Rounds in Hollywood

Natalie Beach, who came out as the ghost writer for Instagram-influencer-turned-failed-memoirist Caroline Calloway in an article on the 'Cut,' is now being represented by CAA—and her viral piece has become a hot commodity in Hollywood. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ghost writer


With her new book, Raina Telgemeier makes a gutsy move. Kids and parents will love it.

The beloved graphic novelist writes bravely about her childhood anxieties in “Guts.” Continue reading at The Washington Post

[ The Washington Post | 2019-09-13 13:00:00 UTC ]
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Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments


Middle Grade Marketing Then and Now

Publishers provide some historical perspective on how promotional efforts have evolved in the digital era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers provide #digital era


Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing number #publishers share