If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them profitable traffic, leading to the creation of more paywalls or other means of reader-supported revenue. All the while, investments in social media, video and regular old print fluctuate seemingly every quarter in a quest to ensure profitability for the work staffers produce. But out of this inability to get comfortable come some creative solutions to old-school issues. Folio: spoke with leaders at three publishing houses to detail how they overcame obstacles when starting new businesses or overseeing new teams. [caption id="attachment_154289" align="alignright" width="150"] Adam Fitzgerald[/caption] An Indie Motorcycle Mag Tests a New Business Model 4 Adam Fitzgerald, Editor-in-Chief, Iron & Air Magazine When Adam Fitzgerald started an Instagram account with some friends to post images of vintage motorcycles, he never thought it would turn into what it is today. The success of the account eventually led Fitzgerald to quit his job as a graphic designer in 2012 to co-found Iron & Air magazine. In the years that followed, any success the magazine saw was by “just being really, really scrappy,” said Fitzgerald. But he and his co-founders realized that in order to take the magazine... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
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Novelist Adele Parks plans to spread a love of reading throughout her Yorkshire home town as she takes up the role of ambassador for National Literacy Trust campaign Middlesbrough Reads. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 01:12:24 UTC ]
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Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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Pan Macmillan non-fiction publisher Robin Harvie has a new leadership manual, Leadership Strategy and Tactics: Field Manual, by American ex-Navy SEAL Jocko Willink. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 14:20:16 UTC ]
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Pavilion Books owner and publisher Polly Powell has started working for the Quarto Group as an advisor to its c.e.o. CK Lau. Continue reading at The Bookseller
[ The Bookseller | 2019-10-15 23:52:34 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age
[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Please don't lend cold and flu germs to the convention miasma, but if you have something akin to allergies, we've got tips for surviving the comic con. Continue reading at Book Riot
[ Book Riot | 2019-10-15 10:42:42 UTC ]
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Tommy Orange, the award-winning author of “There, There,” recommends his favorite books by Native writers. Continue reading at The New York Times
[ The New York Times | 2019-10-14 22:12:55 UTC ]
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[caption id="attachment_162587" align="alignright" width="150"] Zach Seward[/caption] On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward's promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-10 18:28:48 UTC ]
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Ex-Pan Mac c.e.o. Richard Charkin has joined private capital and mergers and acquisition specialists Trillium Partners as a senior advisor. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 20:33:04 UTC ]
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Judging by the dozens of cannabis pitches I receive weekly, weed—which is increasingly gaining recreational legal status across the U.S., despite the hundreds of thousands of people who continue to be arrested for it every year—is ripe for advertising opportunities. Here’s one standout cannabis... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 20:07:05 UTC ]
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Faber assistant editor Ella Griffiths has been appointed to the newly created role of editor with specific responsibility for Faber’s classics, backlist, and heritage publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-10-03 02:21:36 UTC ]
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The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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In part 3 of "steal these screenwriting secrets," we delve into marketing and query letters. In other words, these are screenwriting secrets to steal after you write and specifically related to crafting killer query letters. The post Psst: Novelists – Steal These Screenwriting Secrets! Part 3... Continue reading at Writer's Digest
[ Writer's Digest | 2019-09-30 01:46:56 UTC ]
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Every book lover knows that books borrowed often become books lost. Perhaps you loaned a book to an excitable guest, knowing full well that she will never again grace your doorstep? Have you, out of politeness, let a precious tome slip from your grasp? Or worse, done the same to others by... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-27 08:48:25 UTC ]
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Revenue diversification requires balance, discipline and conviction; advertisers want more from publishers every year, but often for the same amount of money they paid last time. Go inside the programming and conversations that defined September's event. The post Digiday Publishing Summit Event... Continue reading at Digiday
[ Digiday | 2019-09-27 04:00:48 UTC ]
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If this particular model of the Acer Aspire 5 looks familiar, it's probably because it's been sitting atop Amazon’s laptop bestseller list for months. It’s easy to understand why. With a list price of $350 but usually selling for closer to $310, this AMD Ryzen 3-powered Aspire 5 packs some... Continue reading at PC World
[ PC World | 2019-09-25 10:00:00 UTC ]
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The owner of the Strand Bookstore plans to sue the city to fight a landmark designation applied to the property over the owner's opposition. An attorney for store owner Nancy Bass Wyden told... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-09-24 13:47:21 UTC ]
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The groups argue Audible should be required to "license the rights it seeks to exploit for its profit—just as others must—as required by copyright law and fundamental fairness.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-24 04:00:00 UTC ]
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Annette Thomas, c.e.o. of the Web of Science Group at Clarivate Analytics, has left the company following a restructure which sees Mukhtar Ahmed, formerly president of its Life Sciences division, become president of a new Science Group, which spans both the Web of Science and Life... Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 04:06:44 UTC ]
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An author says books are good tools for teaching children social and emotional learning skills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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