If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them profitable traffic, leading to the creation of more paywalls or other means of reader-supported revenue. All the while, investments in social media, video and regular old print fluctuate seemingly every quarter in a quest to ensure profitability for the work staffers produce. But out of this inability to get comfortable come some creative solutions to old-school issues. Folio: spoke with leaders at three publishing houses to detail how they overcame obstacles when starting new businesses or overseeing new teams. [caption id="attachment_154289" align="alignright" width="150"] Adam Fitzgerald[/caption] An Indie Motorcycle Mag Tests a New Business Model 4 Adam Fitzgerald, Editor-in-Chief, Iron & Air Magazine When Adam Fitzgerald started an Instagram account with some friends to post images of vintage motorcycles, he never thought it would turn into what it is today. The success of the account eventually led Fitzgerald to quit his job as a graphic designer in 2012 to co-found Iron & Air magazine. In the years that followed, any success the magazine saw was by “just being really, really scrappy,” said Fitzgerald. But he and his co-founders realized that in order to take the magazine... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
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Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek
[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Guy LeCharles Gonzalez argues that everyone would benefit from a collaborative, good-faith, and transparent effort to effectively measure the impact of libraries on book discovery, author brand development, and consumer sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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[caption id="attachment_175473" align="alignright" width="150"] David Carey[/caption] David Carey, the former president of Hearst Magazines from 2010 to 2018, is returning to the company as SVP of public affairs and communications, effective January 2, Hearst announced Wednesday. Carey returns... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-12 19:55:16 UTC ]
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Following a series of promotions at HarperCollins Christian Publishing, PW has compiled a list of the leadership team at HCCP and its Zondervan and Thomas Nelson subsidiaries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-11 05:00:00 UTC ]
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As director-general of Mexico's Guadalajara International Book Fair, Marisol Schulz keeps a wary eye on the world industry for programming cues. The post Guadalajara’s Marisol Schulz: ‘The Biggest Challenge Is Not Repeating Ourselves’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-06 13:30:09 UTC ]
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Susannah Otter has joined Bonnier Books UK in the newly created role of editorial director of commercial non-fiction lists Blink Publishing, 535 and Lagom. Continue reading at The Bookseller
[ The Bookseller | 2019-12-05 07:02:56 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web! Continue reading at Book Riot
[ Book Riot | 2019-12-03 11:30:46 UTC ]
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The Reading Agency has reported 722,731 children took part in public libraries’ Summer Reading Challenge this summer, representing a 2.64% increase on last year’s participation. Continue reading at The Bookseller
[ The Bookseller | 2019-11-22 10:29:12 UTC ]
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[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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At Penguin Random House's flagship imprint, Andy Ward has been promoted to publisher, while Knopf's Robin Desser has been tapped as senior v-p and editor-in-chief. Ward is replacing Susan Kamil, who died, suddenly, last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-18 05:00:00 UTC ]
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A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News
[ ABC News | 2019-11-05 22:49:32 UTC ]
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An awesome daily roundup of the most interesting bookish links from around the web. Continue reading at Book Riot
[ Book Riot | 2019-11-03 11:30:57 UTC ]
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Macmillan's embargo on new ebooks impacts public libraries, now scrambling to make materials available to patrons. Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:32:08 UTC ]
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Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday
[ Digiday | 2019-10-25 04:00:05 UTC ]
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Two authors build a unique writing space for African American #OwnVoices storytellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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The former defense secretary on what guided his decision-making over four decades in the military. Continue reading at The Washington Post
[ The Washington Post | 2019-10-24 12:19:31 UTC ]
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