Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era

Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
News tagged with: #ip strategy #prioritizing kids #post kids #peter warwick #modern era #forthcoming titles #scholastic

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Dancing in the Minefield: Scholastic in China

On the Publishing Perspectives stage at the Frankfurt Book Fair, Frank Wong and Shane Armstrong of Scholastic discussed their initiatives, challenges and opportunities working in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-10 00:00:00 UTC ]
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Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
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Kids rush to Walliams' Demon Dentist

David Walliams' new children's novel, Demon Dentist (HarperCollins), has become the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-01 00:00:00 UTC ]
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Oswald wins Warwick Prize for Writing

Poet Alice Oswald has won the third £25,000 Warwick Prize for Writing. It is the first time... Continue reading at The Bookseller

[ The Bookseller | 2013-09-25 00:00:00 UTC ]
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Scholastic Donates 1m Books to Charity Reach Out & Read

Scholastic has donated 1 million books to Reach Out and Read, a literacy charity that works to provide books to at-risk children via doctors and nurses. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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Chip Kidd, on Why Kids Should Learn About Graphic Design

Kidd designed some of the most iconic book covers in circulation, and now he wants to impart lessons to youngsters. Continue reading at Wired

[ Wired | 2013-09-23 00:00:00 UTC ]
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Will the Digital Era Produce as Influential a Book Critic?

Marcel Reich-Ranicki was a living embodiment of so much of 20th century German intellectual life. Will the internet era ever produce as influential a critic? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-23 00:00:00 UTC ]
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Scholastic Cuts Loss Despite Sales Drop

Gains in its educational technology group were not enough to offset declines in the children’s book publishing and distribution unit resulting in a 5.8% decline in total sales at Scholastic for the first quarter ended August 31. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-19 00:00:00 UTC ]
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Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Scholastic to publish new Stiefvater

Scholastic has bought world rights in a companion book to the Shiver trilogy by Maggie Stiefvater... Continue reading at The Bookseller

[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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Dennis launches kids' magazine

Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week

[ Media Week | 2013-08-30 00:00:00 UTC ]
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Booker judge on Warwick shortlist

A book by Robert Macfarlane, the chairman of judges of this year's Man Booker Prize is shortlisted for another literary award, the biennial Warwick Prize for Writing. Continue reading at BBC News

[ BBC News | 2013-08-30 00:00:00 UTC ]
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Peter Goldstone

Our audiences and our customers have changing needs and expectations of Hanley Wood. We had to evolve our content strategy and drive new value for them and for the company. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Samsung's Galaxy Tab 3 Kids get real, ready to 'make learning fun'

It peeked its head out just a day ago by way of a Korean back-to-school catalog, and now Samsung's ready to let its kid-friendly cat out of the bag. The Galaxy Tab 3 Kids is, as the name implies, aimed at ever more tech savvy young ones, featuring a child-friendly skinned Android 4.1 and a slew... Continue reading at Engadget

[ Engadget | 2013-08-27 00:00:00 UTC ]
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A Clever Book Kids Need A Flashlight To Read

Remember hiding out reading a book under the covers after you were supposed to be in bed? This brilliant children’s book embraces that tradition. Reading after dark has lost a bit of its wonder. In the era of tablets, there’s no need for kids to rebel in the nerdiest of ways, stashing... Continue reading at Fast Company

[ Fast Company | 2013-08-26 00:00:00 UTC ]
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B&N Not Selling Retail Business; Outlines New Strategies

In a conference call B&N executives cited the importance of device production to content providers, pointed to the advantages of its physical stores in conjunction with digital distribution and outlined new strategies to address mounting Nook Media losses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-21 00:00:00 UTC ]
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