Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era

Scholastic CEO Peter Warwick talks about his IP strategy, prioritizing kids' well-being, and this season's forthcoming titles. The post Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2024-10-16 13:46:32 UTC ]
News tagged with: #ip strategy #prioritizing kids #post kids #peter warwick #modern era #forthcoming titles #scholastic

Other Publishing stories related to: 'Kids First: Peter Warwick on Scholastic’s Strategy for the Modern Era'


Brain Quest Celebrates 20 Years of Challenging Kids

For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-19 00:00:00 UTC ]
More news stories like this |


Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop


Neil Gaiman signs a 5-book deal for the kids

Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announced wednesday


Not Just For Kids: Lauren Tarshis' 'I Survived' series tackles 9/11

Resilience is at the heart of 'I Survived the Attacks of September 11, 2001,' the author's latest installment in her historical fiction series for young readers.There's no easy way to talk with children about disasters. Parents and teachers can omit the disturbing details, but eventually the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #introduce kids #latest installment #young readers #middle-grade readers #sixth book


Bell to join Scholastic as co-managing director

Catherine Bell is to join Scholastic as co-managing director and head of publishing, marketing... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #catherine bell #co-managing director


Hurcombe to leave Scholastic

Scholastic UK group m.d. Alan Hurcombe is to leave his post. The publisher said that Hurcombe,... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alan hurcombe #leave scholastic


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space


Scholastic cracks US six

The "big six" publishing groups in the US have become a big seven in 2012, as Suzanne... Continue reading at The Bookseller

[ The Bookseller | 2012-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing groups


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad


Book review: Peter Beinart's 'The Crisis of Zionism' sounds call

The author wants American Jews to force changes in Israeli policy to protect the democratic legacy of Labor Zionism. He also explains why that's unlikely to happen.Nearly all the considerable attention generated by Peter Beinart's "The Crisis of Zionism" has focused on its final 81/2 pages.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct action #west bank


Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook strategy


Kids' book parody gets a squeaky-clean version

Adam Mansbach's picture book 'Go the F--- To Sleep' is now available in a kid-friendly version called 'Seriously, Go To Sleep.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam mansbach #picture book


Adam Mansbach writes 'Seriously, Just Go to Sleep' for the kids

Adam Mansbach's 'Go the F— to Sleep' was fun for adults. 'Seriously, Just Go to Sleep' lets the kids in on the joke. And now he has projects to keep him awake.A year ago, Adam Mansbach was an award-winning novelist and aspiring screenwriter wrapping up a two-year teaching job at Rutgers... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adam mansbach #award-winning novelist #bestseller lists


Scholastic to close Horrible Histories virtual world

Scholastic Children’s Books has announced plans to close its existing Horrible Histories... Continue reading at The Bookseller

[ The Bookseller | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic children #announced plans


Not Just for Kids: 'The False Prince' by Jennifer A. Nielsen

In the first book in the 'Ascendance Trilogy,' a medieval con man trains orphan boys to impersonate a missing prince.The False Prince Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-25 00:00:00 UTC ]
More news stories like this |


New Wimpy Kid for November

Puffin will publish the seventh title in the bestselling Diary of a Wimpy Kid series on 14th... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wimpy kid #seventh title #bestselling diary


Peter Rabbit 110 marks website relaunch

Frederick Warne has teamed up with digital design agency tictoc to relaunch the Peter Rabbit... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frederick warne #peter rabbit


Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


Scholastic enters the ebook fray with Storia and 1,000 children's stories

Between Google Books, iBooks, Nook, Kindle, Kobo, Sony... you'd figure the ebook field was crowded enough, right? Well, if you're specifically in the market for children's stories, things might look a little less packed. We guess that's why Scholastic is attempting to enter the fray with Storia,... Continue reading at Engadget

[ Engadget | 2012-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google books #interactive features #free ebooks


Printed books fall £2.8m as kids go back to school

Printed book sales slumped 11% last week as children returned to school and adults to work... Continue reading at The Bookseller

[ The Bookseller | 2012-02-28 00:00:00 UTC ]
More news stories like this |