The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
Facebook is in retreat mode these days as it continues to battle fake news. The social media juggernaut has decided to move away from digital publishers as a way of distancing itself from the internal problems it has been having for years. Facebook made a bold move by making a significant... Continue reading at AdWeek
[ AdWeek | 2018-03-02 00:00:00 UTC ]
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The Weekly ScUnit sales of print books rose 3% in the week ended Feb. 25, 2018, over the comparable period in 2017 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-02 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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The European Commission published new guidelines for social networks today and among them is a request for these sites to remove reported terrorist content within one hour. In 2016, the Commission called for Facebook, Twitter, YouTube and Microsoft t... Continue reading at Engadget
[ Engadget | 2018-03-01 00:00:00 UTC ]
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Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek
[ AdWeek | 2018-02-28 00:00:00 UTC ]
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Starting with a new Instagram account, NBC Sports and Refinery29 will produce content about female athletes, female executives in the sports world and more. The post NBCUniversal adds Refinery29 to its growing list of digital publisher and platform partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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As one of the earliest style publishers to successfully marry editorial content to e-commerce, Clique Brands Inc. -- formerly Clique Media Group -- is focused on continuing to find new ways to use digital to strengthen this relationship. We caught up with co-founder Katherine Power to share some... Continue reading at Digiday
[ Digiday | 2018-02-13 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year. The post European publishers look to digital subscriptions to reduce platform dependency appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls. The post The Rundown: Vice is a headwind for digital media hopefuls appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-08 00:00:00 UTC ]
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At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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Meet three presenters who will offer a power-dose of actionable ideas about how to make a splash in the digital future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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Execs from ALM and Trusted Media Brands on the strategic, cultural, and organizational aspects of embracing the new reality. The post Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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A behind-the-scenes look at how three publishers are succeeding with new products and a new strategy. The post Why Publishers Are Winning With Custom Content Studios appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-01 00:00:00 UTC ]
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The finance publisher named Julia Beizer, most recently of Oath and HuffPost, as its first head of product. The post Bloomberg Digital hires Julia Beizer as its first head of product appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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Brand safety, once shorthand for making sure your banner ad isn’t served alongside vulgar content, has become one of digital media’s most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content... Continue reading at Digiday
[ Digiday | 2018-01-29 00:00:00 UTC ]
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